IGA Recipe Club 

IGA Recipe Club is a recipe subscription program designed to make smarter meal planning simple for IGA shoppers. 

How it works

The premise of IGA Recipe Club is simple—shoppers sign up on IGA.com or through the National Digital Ad to have the latest recipes sent to their inbox.

Twice a month (coinciding with new offers in the National Digital Ad) shoppers will receive the Recipe Club newsletter featuring original, seasonal recipes that make meal planning fast and easy. But that's only part of the benefit. In that newsletter, shoppers also get blogs with simple meal solutions, innovative kitchen hacks, as well as a link to the National Digital Ad offers tied to those featured recipes. Once shoppers click the link to the National Digital Ad, they'll have access to all the offers running both nationally and locally and a cool shopping list feature that allows the shopper to build a shopping list directly from the ad. 

Want to take your meal solutions to the next level? 

Retailers who want to make their store a one-stop-shop for quick and easy meals are encouraged to order the Family Meals Made Easy! POP kit and build recipe displays using the evergreen hanging sign, Recipe Club recipe cards, and a stanchion sign with QR code linking to IGA.com's Recipe Club. 

Family Meals Made Easy!

Family Meals Made Easy is a feature and display campaign for Recipe Club recipes featured on IGA.com and in your National Digital Ad. 

How it Works in 3 Easy Steps

Step 1:

Order your Family Meals Made Easy! POP

Cost: $75 + shipping

What is included in your POP display kit?

Step 2:

Display products linked to Recipe Club recipes featured on IGA.com and in your National Digital Ad

• View the ad schedule to see upcoming ad offers and corresponding recipes, and build displays featuring recipe ingredients (see schedule here). Be sure to tag the products featured in the National Digital Ad using savings shelf tags. 
• Use the evergreen Family Meals Made Easy! signage to draw attention to your display. The recipe card's dedicated QR code takes the shopper to the corresponding savable/printable recipe on IGA.com, where they can sign up for the Recipe Club to get recipes delivered to their inbox.
  
  

Step 3:

Start Planning More Recipe Promotions

• Take a look at the upcoming recipe schedule highlighting both national and IGA Exclusive Brand products and download to print the recipe cards for your display. 
• Want to build displays on your own schedule? Pick and choose what you want from the recipe bank below and build away! Whenever possible the recipes are unbranded, giving you the opportunity to build displays based on the products you have in-stock. 

Order Pop Kit

Recipe Cards Library

Order Recipe Cards

National Digital Ad / Recipe Club Schedule

Note: If you're planning to download recipe cards to print locally, please print in color on 8X12 card stock.