Attention independent grocers! Get ready for a HUGE SALES OPPORTUNITY as Coca-Cola rolls out an exclusive 4-WEEK OFFER designed to drive significant growth for IGA retailers through the National Digital Ad.
Did you know that over 60% of beverage purchases are unplanned? That means strong soda offers equal bigger baskets! Shoppers love a great deal, and this is your chance to boost sales and customer loyalty, while rewarding shoppers for their soda purchases.
IGA's Michael La Kier and Coca-Cola's Brad Morris had fun playing shoppers at Mt. Plymouth IGA in Sorrento, Florida.
Brands/Packages Included:
Excludes: BODYARMOR, Core Power
Limit 1 offer per transaction.
Offer Ad Dates:
Don’t miss out — activate this offer exactly as designed to maximize its impact! The chance of shoppers activating by accident is small, so please ensure shoppers are made aware of this offer. This is your chance to show big CPG brands that independents can move product.
Here are sample social media graphics you can use to advertise. In addition to promoting online, be sure to hang the shelf signs that IGA will send — shoppers need to see the offer to know about it!
Remember that IGA's National Digital Ad offers are promoted nationwide. If you're on a digital program, these will automatically be programmed into your POS. If not, you will need to manually program them into your POS.
This offer is valid on single serve bottles, so please collaborate with your bottler to ensure the best merchandising options with your stores. For example, dump bins may be an optimal solution to both draw attention to the product and offer and minimize the need for restocking. Shippers and shelf talkers can advertise the offer in the soda aisle.