IGA Corporate Category Insights

Coca-Cola Spiced Launches New Permanent Flavor

Written by IGA News | Feb 14, 2024 9:27:46 PM

Beverages are the No. 1 driver of grocery trips and total store dollars, according to NielsenIQ*, growing $13.3 billion last year. And soft drinks are the key driver, growing the most in the category at $4.9 billion.

Coca-Cola is the clear brand driving growth, and they are bringing a new innovation to the category: Coca-Cola Spiced. The new – and permanent – flavor blends traditional Coke with raspberry and spiced flavors and will be available both in full sugar and zero-sugar varieties.

"As leaders of the category, it's our job to expand it by recruiting new users and driving greater frequency, and we continue to do so successfully," said Brad Morris, Coca-Cola global accounts director, IGA. "But we know there’s opportunity to trail blaze more growth for Coca-Cola and the sparkling soft drink category."

Coca-Cola Spiced is a true category disruptor, Morris said, from a company with a long history of disrupting the category. In 1886, Coca-Cola built the soda category, in 1963 they launched TAB, the first mass-produced zero calorie soda. 1982 brought Diet Coke, which shaped the diet category, and 2005 saw the launch of Coke Zero, shaping the zero category. Now Coca-Cola is betting on Coca-Cola Spiced.

"We know this will disrupt based on category growth trends, feedback from consumers, and consumer trends for bold and unique flavors as a reflection of self expression," Morris said. "It's unlike anything we’ve done before. We are pushing boundaries with formula composition to bring a truly unique offering to the category, a blend of cola and flavor unlike anything else."

With a launch campaign running February-April, including a March Madness integration, Morris is helping independent grocers make the most of this new product by sharing a planogram and the UPCs to have in-stock. 

National Digital Ad Offers:

  • 3/6/2024 | Coca-Cola Spiced Mini Can (6pk, 10pk, & 15pk) | Save $1 on 2
  • 4/3/2024 | Coca-Cola Spiced (12pk) | $.75 on 3
Planogram

The above planogram illustrates where to place Coca-Cola Spiced in your soda aisle, outlined in yellow.

Coca-Cola Spiced UPCs

US - Name

Package

UNIT UPC

Case

Pallet

Coca-Cola Spiced

12oz 12pk

049000554953

049000554960

10049000554967

Coca-Cola Spiced

20oz

049000555189

049000555196

10049000555193

Coca-Cola Spiced

.5L 6pk

049000555202

049000555219

10049000555216

Coca-Cola Spiced

7.5oz 10pk

049000555103

049000555097

10049000555094

Coca-Cola Spiced

2L

049000555226

049000555233

10049000555230

Coca-Cola Spiced

7.5oz 30pk

049000555110

049000555110

10049000555117

Coca-Cola Spiced ZS

12oz 12pk 

049000555301

049000555288

10049000555285

Coca-Cola Spiced ZS

20oz

049000555417

049000555424

10049000555421

Coca-Cola Spiced

12oz Sleek

049000555691

049000555240

10049000555124

Coca-Cola Spiced ZS

12oz Sleek

 049000555387

049000555370

10049000555377

 

Contact your bottler to order Coca-Cola Spiced.

*Source: NIQ Discover Latest 52WE 7/1/23 and Chg to PY, Total Store, AMC