IGA Corporate Category Insights

Dan-O's Brings Better-for-You Flavor to Fall Cooking

Written by Shana Profeta | Oct 5, 2026, 8:10:46 PM

Dan-O's Seasoning is part of IGA's Flavor Your Fall campaign, running October 7 – December 1, 2026. The campaign features two fall recipes, both seasoned with Dan-O's Original:

    • Chicken Pot Pie Casserole: A weeknight version of a classic. Grilled chicken and vegetables go into a creamy filling seasoned with Dan-O's Original and SPG Tri-O, then bake between two layers of crescent roll crust.
    • Autumn Crockpot Beef Stew: Beef stew meat slow-cooks with pumpkin, carrots, celery, onion, and garlic, seasoned with Dan-O's Original. Sweet potato or butternut squash can stand in for the pumpkin.

Fall cooking means stews, casseroles, roasted vegetables, and hearty one-pot meals. Dan-O's all-purpose blends make it easy for shoppers to season those dishes without extra work.

Meet Dan-O's

Louisville native Dan Oliver founded Dan-O's Seasoning in 2015 with a mission to "inspire the world to cook up a whole lotta fun!" Today the brand is available in more than 18,000 retailers nationwide and has a loyal fan base known as the "Dan-O Fan-O's." Dan-O's was named No. 1 on Louisville Business First's Fast 50 list in 2022, and Dan Oliver was named an Ernst & Young Entrepreneur of the Year in 2023.¹

Every blend is made with all-natural ingredients and real sea salt, with no fillers, no MSG, and no sugar. Dan-O's blends also contain less sodium than the industry average, so shoppers can season generously.²

What Shoppers Want from the Spice Aisle

The spice aisle is changing as shoppers look for more flavor with less effort. Industry analysts point to clean-label seasonings, ethnic flavors, and natural spice blends as the major trends shaping the category.³ In the U.S., single spices still lead on volume, while blends are where newer adoption is happening.⁴ Shoppers are also increasingly seeking natural and additive-free options as they focus on healthier lifestyles.⁵

All-purpose blends meet each of those needs. One bottle can replace several single spices, the ingredient list is easy to read, and shoppers can season a full meal without measuring out five jars. That makes blends a natural fit for fall, when home cooks are making stews, casseroles, and roasted vegetables that call for layered, savory flavor.

For retailers, it means giving blends visible space alongside traditional spices and placing them near the proteins and produce they're used with.

Why Dan-O's Sells
    • 550% brand growth in five years²
    • Named an Insurgent Brand in 2024, 2025, and 2026²
    • Ranked No. 37 on the 2023 Inc. 5000 list of America's fastest-growing private companies²
    • Clean label: kosher, non-GMO, sugar-free, no seed oils, and manufactured in the USA²
Fall Flavors from the Recommended Assortment
      • Original: The savory, all-purpose blend made with herbs, spices, and sea salt. It works on chicken, beef, vegetables, and stews, which makes it a fall staple.
      • Preem-O: Black garlic, black cumin, black sesame, a hint of rosemary, and Aleppo pepper. It's a strong match for fall roasts, brisket, pork, and lamb.
      • Cheesoning: Parmesan with basil, oregano, and Dan-O's Original. It suits pasta bakes, potatoes, and roasted vegetables.
      • Cajun: Bold Cajun flavor without heavy salt. It's made for gumbo, jambalaya, and rice dishes as the weather cools.
      • Butter Dust and Butter Steak: Two Outlaw blends that bring buttery flavor to roasted vegetables, chicken, and steak.

 

Stock up on Dan-O's this fall and give shoppers an easy way to add flavor to their seasonal favorites.

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