Eggs 101: Essential Training Resource For Understanding the Egg Industry

Did you know that when shoppers have eggs in their basket, they spend more than double the amount they would without eggs (an average of $106.64 with eggs, versus an average of $51.53 average without eggs)?* Eggs deliver a big opportunity for independent retailers to boost basket size. The key to encouraging shoppers to add eggs to their basket? Eggucation. By retailers and associates improving their understanding of eggs, they can make better decisions on which eggs to stock based on shopper needs and better educate their shoppers on the best eggs for those needs.

But navigating the egg category can be difficult. From hen housing to specialty eggs to sustainability and egg products, the category is rapidly evolving. While it can be difficult to keep up, the American Egg Board, an IGA Red Oval partner, are here to lend their eggspertise with an all-new, easy-to-follow presentation designed for everyone from seasoned pros or those freshly hatched in the egg category, particularly retail category managers and buyers.

Get the answers to questions like:

• How do eggs get from the farm to the store? 
  Follow the lifecycle of an egg, from the farm where it all begins to the moment it lands on your shelves.
  
  
• What’s going on with cage-free laws?
  Get the latest information on cage-free laws and pledges, plus an explanation on what each egg production method means.
  
  
• What are egg producers doing to keep their hens healthy?
  See how egg farmers make food safety their top priority ensuring the finest product reaches the tables of U.S. consumers.
  
  
• And the age-old question…what is the difference between a white egg and a brown egg?
  Gain a deep understanding of different egg types, label claims and the valuable nutrition all eggs provide..

This new training resource will help you gain a better understanding of the egg industry and in turn, help shoppers make more informed purchase decisions.

Click here to access a copy.

*Source: NielsenIQ Homescan Consumer Panel; 52 weeks ending 9/2/2023