IGA Corporate Category Insights

Get Ready for Bud Light Seltzer's Refreshing National Digital Ad Offer

Written by Jessica Vician | Jul 28, 2020 9:18:48 PM

Introducing BUD LIGHT SELTZER—Just in time for the August 9 National Digital Ad!

 

Find out more in the Learning Bite video below, and make plans to stock this Anheuser-Busch product in preparation for the National Digital Ad offers: August 9, October 4, and December 27.

 

Bud Light Seltzer is an easy-drinking hard seltzer available in 4 delicious flavors:

  • Black Cherry
  • Lemon Lime
  • Strawberry
  • Mango

Each one offers a refreshing hint of delicious fruit flavor.

Bud Light Seltzer contains 100 calories, 2g of carbs, less than 1g of sugar, and a whole lot of great taste. It is 5.0% ABV, gluten-free, and does not contain any artificial flavors—unquestionably good!

A unique 5-step filtration process ensures a clean finish, with no lingering aftertaste. The natural carbonation and quality ingredients like sparkling water, real cane sugar, and natural fruit flavor create a light and bubbly seltzer for any occasion.

GET READY FOR BUD LIGHT SELTZER’S

NATIONAL DIGITAL AD OFFER, RUNNING AUGUST 9: 

Save up to $5 on the purchase of any Bud Light Seltzer 12-pack or 24-pack and fresh or frozen fruit!

 

 

Why Bud Light Seltzer & Fruit?

Bud Light Seltzer and fruit already appear in the same basket on 23.2% of all trips!* When Bud Light Seltzer and fruit are in the same basket, the basket is worth $135When Bud Light Seltzer is not in the same basket, the basket is worth just $77—Bud Light Seltzer brings an incremental +$63 per purchase!*

Get shoppers excited for August's refreshing National Digital Ad offer by sharing the below video (click here for the sharing link) on your social media pages along with the offer: Save up to $5 on the purchase of any Bud Light Seltzer 12-pack or 24-pack and fresh or frozen fruit.

 

Questions? Contact Anheuser-Busch Red Oval Representative Holly Stauder.

 

*Source: Numerator Insights Grocery YTD 6/14