---
title: How to Boost Beer Sales with the Right Mix
description: With beer category sales flat in the past few years thanks to an aging core demographic and young drinkers preferring wine and spirits, how can IGA retailers refresh this $11 billion industry? 
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [How to Boost Beer Sales with the Right Mix](https://corporate.iga.com/resources/insights/how-to-boost-beer-sales-with-the-right-mix)

 Written by [Jessica Vician](https://corporate.iga.com/resources/insights/author/jessica-vician) | Feb 3, 2020 6:27:32 PM

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[View full post](https://corporate.iga.com/resources/insights/how-to-boost-beer-sales-with-the-right-mix)

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