---
title: Idaho Potato Lovers Month Display Contest
description: Get customers excited to buy Idaho® potatoes with a sales-driving product display with custom point-of-sale (POS) materials and recipes.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Idaho Potato Lovers Month Display Contest](https://corporate.iga.com/resources/insights/idaho-potato-lovers-month-display-contest)

 Written by [IGA News](https://corporate.iga.com/resources/insights/author/iga-news) | Feb 14, 2024 9:36:09 PM

Did you know that February is [Potato Lovers Month](https://idahopotato.com/retail)? Get your customers excited to buy Idaho® potatoes with a sales-driving product display with custom point-of-sale (POS) materials and recipes. Once you complete the display, enter the Idaho® Potato display contest for a chance to win a Traeger meat smoker and complete smoking kit.

85% of households buy potatoes, and the check stand ring increases from $40.50 to $87.40 — more than double! — when shoppers add fresh potatoes. Pair those stats with the chance to win a Traeger meat smoker for creating a display and this contest is an automatic win (not to mention all qualified participants receive a barbecue grill kit just for entering).

##### The Details

1. Build an attractive and memorable display with Idaho® potatoes.
2. Incorporate the website [idahopotato.com](http://idahopotato.com) into your display, giving your customers access to great recipes and information.
3. Order POS materials from [idahopotato.com/plm-pos](http://idahopotato.com/plm-pos) or through your category manager.
4. Display your creative masterpiece in the produce section of your store for at least one week during the contest period of February 1 through April 15, 2024.
5. Submit your entry online at [idahopotato.com/plm-enter-now](http://idahopotato.com/plm-enter-now).

[See this brochure for all details, including eligibility requirements.](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2024/021524/PLM%20Brochure%202024.pdf)

*POS kit contents include: Idaho® Potato Lovers logo display signs and Mylar® inflatable Idaho® potato balloons. *

##### **Frequently Asked Questions**

Q: Does the contest display have to be large?

A: No, it can be created with any size potato display.

Q: Why build a waterfall or secondary display?

A: Sales increase 20% with this type of display.

Q: Why build your secondary display a week before the sale starts?

A: You will sell more potatoes prior to the ad at regular price.

[View full post](https://corporate.iga.com/resources/insights/idaho-potato-lovers-month-display-contest)

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