Idaho Potato Lovers Month Display Contest

Did you know that February is Potato Lovers Month? Get your customers excited to buy Idaho® potatoes with a sales-driving product display with custom point-of-sale (POS) materials and recipes. Once you complete the display, enter the Idaho® Potato display contest for a chance to win a Traeger meat smoker and complete smoking kit.

85% of households buy potatoes, and the check stand ring increases from $40.50 to $87.40 — more than double! — when shoppers add fresh potatoes. Pair those stats with the chance to win a Traeger meat smoker for creating a display and this contest is an automatic win (not to mention all qualified participants receive a barbecue grill kit just for entering).

The Details

1. Build an attractive and memorable display with Idaho® potatoes.
2. Incorporate the website idahopotato.com into your display, giving your customers access to great recipes and information.
3. Order POS materials from idahopotato.com/plm-pos or through your category manager.
4. Display your creative masterpiece in the produce section of your store for at least one week during the contest period of February 1 through April 15, 2024.
5. Submit your entry online at idahopotato.com/plm-enter-now.

See this brochure for all details, including eligibility requirements.

POS kit contents include: Idaho® Potato Lovers logo display signs and Mylar® inflatable Idaho® potato balloons. 

Frequently Asked Questions

Q: Does the contest display have to be large?

A: No, it can be created with any size potato display.

Q: Why build a waterfall or secondary display?

A: Sales increase 20% with this type of display.

Q: Why build your secondary display a week before the sale starts?

A: You will sell more potatoes prior to the ad at regular price.