IGA and Coca-Cola have partnered for an IGA-exclusive shopper event and store display contest for the Summer Olympic Games Paris 2024! Keep reading for details and resources on both events.
Help shoppers enjoy the Summer Olympic Games Paris 2024 with IGA's exclusive Celebrate Togetherness with Coca-Cola Sweepstakes!
July 17 through August 11, 2024, shoppers can visit the below URL to enter the sweepstakes:
https://www.iga.com/Coke-Olympic-Sweepstakes
Promote to shoppers on social, email, and your website with these graphics.
Shopper Prizing
The contest is open to both branded and unbranded members of The Independent Grocers Alliance.
Ready to showcase your creativity and captivate shoppers with a display contest? Turn your store into a showcase featuring top Coca-Cola Company brands like:
The Challenge
Craft captivating displays that incorporate as many of these designated brands as possible. The more brands you feature, the more points you'll earn! Multiple displays are encouraged, so let your imagination run wild!
Take it to the next level by tying your displays into meal themes, creating an immersive shopping experience for your customers.
(If you ordered the Celebrate Togetherness with Coca-Cola sign kit, be sure to hang it in store!)
In the spirit of teamwork, engage with your Coca-Cola bottlers to infuse an Olympic theme into your displays.
Store Prizing
🥇 Gold: Surprise Olympic memorabilia, accompanied by a $5,000 donation to a community sports-related organization. It's not just a win for your store — it's a win for your community!
🥈 Silver: A basketball and volleyball signed by the winning teams, along with a $2,500 donation to a community sports-related organization.
🥉 Bronze: A basketball and volleyball signed by the winning teams.
When you're ready to enter, fill out this form by August 11, 2024.
Between these two contests, your store can become THE summer game-watching destination for shoppers!
The contest is open to both branded and unbranded members of The Independent Grocers Alliance.