Lavazza Update: New Pack Sizes & Pricing

The coffee industry has been experiencing volatility in the last few years, with climate change affecting raw materials, increased demand in Arabica and Robusta beans, and economic turmoil across the globe. The cost to produce and distribute coffee has risen significantly, but IGA Red Oval Partner Lavazza North America says their inflation rate will stay below the category average.

"Despite rising Green Coffee costs, Lavazza [will continue] investment in trade and brand awareness to support customer growth," the company shared with IGA.

To better serve retailer partners and shoppers, Lavazza is making a few updates to their portfolio.

New Pack Sizes

The first, new pack sizes, will capitalize on the success of their Dolcevita range and boost shelf presence for the brand. This change will be seen in the decreased height of their R&G packs (300G and 340G) by about 1 inch. The 567G pack will undergo changes that will begin in April and May production.

Lavazza noted the following to IGA about these upcoming changes:

• There is no change to the current blends, blend quality, or pack quantities.
• There will be no change to SKU, Item UPC, or Case UPC.
• There will be new pack, case, and pallet dimensions that come with the height-reduced packs.
• The reduced height packaging is expected to hit the market in April and May of 2025, but will be dependent on inventory levels.

Below is the list of SKUs that will be impacted by the height reduction.

If you have questions regarding the pack height reduction or would like to learn more about it, please reach out to your wholesaler or Lavazza account manager.

Price Increases

Additionally, Lavazza will implement a price increase across its North America portfolio, effective for all orders placed on or after Monday, June 2, 2025.

The adjustments will be as follows:

• Lavazza Roast & Ground: +11% across all SKUs
• Lavazza NCC Capsules: +5% across all SKUs
• Kicking Horse Roast & Ground: +11% across all SKUs

To combat the price increase, Lavazza is delivering a substantial offering to IGA shoppers through the National Digital Ad, with $3.00 off 1 Lavazza Coffee in the following ad cycles:

• 3/26/25
• 4/23/25
• 5/21/25

And increasing the offer to $3.50 off 1 Lavazza Coffee in the following ad cycles beginning in June 2025:

• 6/18/25
• 7/16/25
• 8/13/25
• 9/10/25
• 10/22/25
• 11/19/25
• 12/17/25

Lavazza added that they will be monitoring order patterns to prevent speculative buying and may limit purchases to a 30-day supply to maintain consistency with current buying trends.

"We continue our commitment to finding efficiencies in our supply chain and reinvesting in our brands to support our business with you," Lavazza North America President Hossam Ashraf said in a statement. "Our dedication to delivering exceptional products and service remains steadfast, and this price adjustment will help us uphold that goal."

Ashraf added that the Lavazza sales team can discuss the details further and provide necessary support.