---
title: "New from Coca-Cola: AHA!"
description: Learn what AHA! is all about and get it on your shelves before the first National Digital Ad offer, out April 19.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [New from Coca-Cola: AHA!](https://corporate.iga.com/resources/insights/new-from-coca-cola-aha)

 Written by [Jessica Vician](https://corporate.iga.com/resources/insights/author/jessica-vician) | Mar 13, 2020 1:40:17 AM

AHA’s new flavored sparkling water pairs familiar flavors in unexpected ways for a uniquely delightful, flavor-forward experience. With eight refreshing flavor blends to liven up the day, these are sure to be a hit with shoppers.

**No sweeteners, no calories, no sodium. Bold aromatics and 30mg of caffeine in select flavors.**

Learn what AHA! is all about and get it on your shelves before these National Digital Ad offers: May 31, June 14, July 26, October 4, December 27, 2020.

 

What's the best merchandising solution for AHA! Sparkling Water? Check out Coca-Cola's planogram below.

Non-flavored sparkling water is the fastest growing category across all non-alcoholic ready to drink beverages, and AHA! is growing at 60 percent. Get in on this growing category now!

[View full post](https://corporate.iga.com/resources/insights/new-from-coca-cola-aha)

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