---
title: Premium Decaf Coffee Now Available Through Lavazza
description: Lavazza is launching their Decaf Medium Roast to target the flexi decaf consumer base.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Premium Decaf Coffee Now Available Through Lavazza](https://corporate.iga.com/resources/insights/premium-decaf-coffee-now-available-through-lavazza)

 Written by [IGA News](https://corporate.iga.com/resources/insights/author/iga-news) | May 1, 2025 5:29:57 PM

The decaf coffee market is growing, with [global revenue projected to reach $26.45 billion](https://www.marketresearchfuture.com/reports/decaf-coffee-market-8591#:~:text=Global%20Decaf%20Coffee%20Market%20Overview,period%20(2024%20%2D%202032).) by 2032, a compound annual growth rate of 4.45% from 2024 to 2032. Driven by factors like increased health consciousness, a demand for diverse coffee options, and a growing preference for caffeine-free choices, this growth trend is outpacing regular coffee in some segments, particularly in specialty coffee.

Lavazza is launching their Decaf Medium Roast to cater to this growing segment and target the "flexi decaf" consumer base — those who like coffee but limit intake due to caffeine.

With 100% South American Arabica beans that deliver a fruity, sweet, cereal-like flavor, this decaf is sure to be a hit with premium coffee drinkers. 

Retailers can order this product through their wholesalers now and expect it in store the week of June 2. Contact Lavazza's [John Taylor](mailto:john.taylor@lavazza.com) with product questions.

- Lavazza Decaf Medium Roast bag
- Unit EAN code 041953006824

[View full post](https://corporate.iga.com/resources/insights/premium-decaf-coffee-now-available-through-lavazza)

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