Are you attending The NGA Show starting this weekend? If so, be sure to see what our Red Oval partners are up to! From tasty food samples on the expo floor to insights on shopper trends during education sessions, find these Red Ovals throughout the week:
AI-Powered Marketing
Monday, March 11 9:45-10:30 a.m. | Summit 217-218
In this dynamic session we will delve into the transformative potential of artificial intelligence in reshaping marketing strategies. Gain insights into leveraging advanced analytics to understand customer behavior, optimize promotional campaigns and enhance overall marketing ROI. Leave equipped with the knowledge and tools to harness the power of AI for more effective data analysis and shopper marketing.
Boosting Basket Size with Digital Promotions
Tuesday, March 12 9:15-9:45 a.m. | SPINS Thought Leadership Theater
Enjoy a deep dive into effective strategies for enhancing basket size through digital promotions. Attendees will explore innovative approaches to leverage digital platforms, such as personalized offers, and targeted promotions to maximize customer spending. Practical insights and real-world case studies will empower participants to implement impactful digital promotion campaigns that not only increase basket size but also foster customer loyalty in the competitive retail landscape.
A New Look at Labor Retention for Independent Grocery Operators
Monday, March 11 8:45-9:30 a.m. | Summit 215-216
Grocery has an acute labor issue, with one of the highest turnover rates of any U.S. industry. A recent study commissioned by the Coca-Cola Retailing Research Council examines the lingering impact of the pandemic and other issues around hiring and retention, leaving you with tactical solutions for how win — and keep — the best workforce.
Marketing Sustainability
Tuesday, March 12 2:00-2:45 p.m. | Summit 225-226
Gain valuable insights into the dynamic intersection of marketing and sustainability within the supermarket industry. We'll explore innovative strategies for promoting and communicating sustainability initiatives, covering topics such as packaging, locally sourced products, and waste reduction. Take away creative approaches to effectively market sustainability programs, fostering a positive impact on both the environment and the bottom line.
Ransomware: How to Protect Yourself from One of Retail’s Biggest Threats
Tuesday, March 12 3:00-3:45 p.m. | Summit 215-216
Did you know the average ransomware attack costs businesses an average of 15 days downtime? Small, local grocers with busy management, slim margins, and often outdated and vulnerable technology systems are particularly susceptible to a ransomware attack that can shut down the POS and other essential systems and cost thousands — or even hundreds of thousands of dollars — to resume business. Hear why and how cyber criminals target independent retailers, how AI is making it harder to detect fraudulent activity, and what simple steps you can take to protect your business in as little as a week.
Solving for Shrink One Nickel at a Time
Monday, March 11 9:45-10:30 a.m. | Summit 225-226
Operational shrink may amount to $210,000 per store per year. The good news is that more than 50% of that is controllable. With more than 40 years of retail experience and collaborative work with many Asset Protection and Loss Prevention teams, Nick will share 20 “Nickels” which when added up will equal the shrink dollars many retailers are looking for. The topics, pictures, as well as the financial impact of each “nickel” come from hands on work done at store level to help improve operational shrink. Join us in this fast paced presentation as we present 20 “nickels” each one designed to minimize shrink and improve your profitability
Visit Instacart at Booth 1401 to learn about their suite of capabilities and services that help drive greater omnichannel efficiency and effectiveness.
The Ideal by DesignHouse team will be at Booth 1939 to demo their platform and answer questions about digital circulars and more.
Revolutionizing Operations Through Technology
Sunday, March 10 10:20 a.m. | Track 2
The Technology Summit returns with an all-new lineup of innovators who will open our eyes and broaden our horizons about how technology can be put to work streamlining retail operations, taking friction out of the customer experience, and, most importantly, bringing the store and shopper closer together. We will focus on a wide variety of subjects, including e-commerce, personalizing shopper connections, AI optimization, new food tech's impact on marketing and merchandising, identifying and appealing to the next generation workforce, and establishing new avenues to loyalty. And, we will feature the release of a new and exclusive consumer survey by Acosta Group and MorningNewsBeat that identifies shopper preferences, barriers, and experiences when it comes to food retail technologies. This all will happen within the framework of fast-paced conversations with innovators that will culminate in an interactive session that will put technology into the context of everyday food retailing.
A New Look at Labor Retention for Independent Grocery Operators
Monday, March 11 8:45-9:30 a.m. | Summit 215-216
Grocery has an acute labor issue, with one of the highest turnover rates of any U.S. industry. A recent study commissioned by the Coca-Cola Retailing Research Council examines the lingering impact of the pandemic and other issues around hiring and retention, leaving you with tactical solutions for how win — and keep — the best workforce.
Homesome will be available to discuss their program and answer questions at Booth 1407.
Trends in Health Insurance and Retirement Funds
Tuesday, March 12 2:00-2:45 p.m. | Summit 217-218
In this session, we will delve into the latest developments shaping health insurance policies and retirement funds tailored specifically for the grocery industry. Explore innovative approaches to enhance employee well-being, navigate regulatory changes, and optimize retirement programs. This workshop is a must-attend for grocers and industry professionals seeking valuable insights to optimize their workforce benefits strategy in an era of dynamic changes.
Dippin Dots will have a freezer at Booth 843 and in the IGA Booth, handing out samples and answering questions about the Dippin Dots retail program.
Role of AI in Executing Competitive Strategy
Monday, March 11 8:45-9:30 a.m. | Summit 217-218
Effective competitive strategies leverage technology and data-driven approaches to optimize pricing decisions, enhance customer experiences and drive profitability. From the impact of fluctuating supply chains to evolving customer demands, we will analyze the factors that necessitate a more dynamic and agile approach, which has the potential to revolutionize the grocery industry. Discover how artificial intelligence, machine learning and predictive analytics are empowering retailers to gather real-time data and insights that guide pricing options. Additionally, we will discuss the potential impact on consumer behavior, customer perception and loyalty, as well as ethical considerations. Discover how dynamic pricing philosophies can suggest new opportunities for growth, profitability, transparency and customer satisfaction in the competitive grocery market.
Increasing Sales and Profits with NGA Independent Insights, Customer Analysis, and Sales Analytics
Tuesday, March 12 10:15-10:45 a.m. | SPINS Tech Theater
It’s not easy for independent grocers to keep track of grocery movement outside of their stores. Discover how NGA Independent Insights analyzes hundreds of thousands of items from over 1,800 stores across the nation into a digestible dashboard accessible from a browser or in the aisles. This allows grocers to identify trending SKUs or Categories among peer stores and order them before they are at their peak sales or seasonality.
Additionally, with the high-volume of price changes, using a solution to ensure the necessary margins are maintained is imperative, but what other profit opportunities exist in pricing within a store? Easily set strategies to harness AI models to analyze with an opportunity to increase profitability or market share in addition to your rules based pricing. Understand the steps that go into implementing a demand-based price recommendation solution by learning about obstacles to overcome, letting prices go live, watching the initial results come in, and how profits can be increased by 2%-5% of managed revenue.
Marketing Transformed – How CMOs Can Harness the Power of AI
Tuesday, March 12 2:00-2:45 p.m. | Summit 221-223
Artificial intelligence offers limitless possibilities to revolutionize your marketing strategies. Discover how AI can enhance content creation, optimize personalized promotions, and streamline marketing plan management. Learn from industry experts about cutting-edge AI applications, data-driven insights, and innovative technologies that will empower CMOs to navigate the dynamic landscape of modern retail. Unleash the power of AI to elevate your marketing programs and stay ahead in the competitive market.
Visit AppCard at Booth 1639 to learn more about their host of offerings, from loyalty programs to multi-channel marketing.