---
title: "Shopper Event: Slam Dunk Snacking 2026"
description: Boost snack and beverage sales during March Madness with IGA's Slam Dunk Snacking event, featuring exclusive recipes, tips, and digital offers for watch parties.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Shopper Event: Slam Dunk Snacking 2026](https://corporate.iga.com/resources/insights/shopper-event-slam-dunk-snacking-2026)

 Written by [IGA News](https://corporate.iga.com/resources/insights/author/iga-news) | Mar 4, 2026 10:35:54 PM

Tap into tournament season with a high-energy campaign that keeps shoppers engaged throughout March Madness.

IGA's Slam Dunk Snacking shopper event offers fan-friendly recipes, entertaining tips, and exclusive digital offers that drive traffic and bigger baskets.

Position your store as the headquarters for watch-party essentials and boost snack and beverage sales during one of the year’s most excitement-driven retail windows. Inspire shoppers to create a game-winning snack spread with recipes from Coca-Cola, Wonderful Pistachios, Wonderful Halos, and Impossible, plus drinks from La Columbe and BODYARMOR. 

*Use the above social media graphic to promote your store the place to grab snacks for March watch parties.*

##### How to Participate

1. Download and share [social media graphics](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2026/030526/Slam%20Dunk%20Snacking-Social%20Media%20Graphics.zip) on your store page(s).
2. Share the shopper solutions blog with your shoppers: [Snacking Madness: How to Build the Ultimate March Basketball Spread](https://www.iga.com/shopper-solutions/full-court-flavor-quick-easy-snacks-for-every-tip-off).
3. Point shoppers to the National Digital Ad ([catch a preview here)](https://iga.ideal.sale/proof/browse?date=202603110400) for money-saving offers and ads from our sponsors.
4. Highlight these brands in store with Slam Dunk Snacking-themed displays to drive incremental sales volume.

*An ad from the Slam Dunk Snacking digital ad.*

[View full post](https://corporate.iga.com/resources/insights/shopper-event-slam-dunk-snacking-2026)

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