If you haven’t added Impossible® Burger Patties to your freezer set yet, now’s the time to make space. These plant-based patties are winning over meat eaters, flexitarians, and curious grill masters nationwide — and they’re about to be front and center in a national digital ad campaign running July 16-29 and August 27-September 9. With $6.00 off the 6-count frozen patties, the demand is coming. Will your store be ready?
4 out of 5 people who try Impossible® Burgers like them.¹
That’s not just a catchy stat — it’s a sign of shifting shopper preferences. People are seeking new ways to enjoy the flavors and textures of beef with the added benefits of plant-based ingredients. These patties make it easy: already formed, ready for the grill or pan, and packed with rich, juicy flavor.
And the nutrition? It’s compelling:
Yes, fiber before the lettuce even hits the bun. Welcome to the future of burgers.
Impossible® Burger Patties are made from real, wholesome plants like soybeans, sunflowers, and coconuts — ingredients your health- and planet-conscious customers already trust. But don’t mistake this for a "salad burger." These patties were created for the meat lovers — the loyal carnivores who want a burger that sizzles, satisfies, and surprises them in all the best ways.
Compared to traditional beef, Impossible® Burger Patties use:
That’s a powerful message for the growing number of shoppers choosing products with the planet in mind.
With $6.00 off the 6-count frozen patties during two upcoming National Digital Ads, shoppers will be on the hunt for this product. Be ready to meet demand and attract new customers looking for better burgers—with better margins for your store.
Stock Impossible® Burger Patties now and be part of the plant-based movement meat lovers can’t stop talking about.