---
title: "Uncrustables: Convenience Beyond Back-to-school"
description: Frozen snacking is having a comeback, driven by households with kids. Capture an important shopper—Mom—with these new SKUs from Uncrustables.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Uncrustables: Convenience Beyond Back-to-school](https://corporate.iga.com/resources/insights/uncrustables-convenience-beyond-back-to-school)

 Written by [Jessica Vician](https://corporate.iga.com/resources/insights/author/jessica-vician) | Jul 15, 2020 2:59:51 PM

Frozen snacking is having a comeback, driven by households with kids. With this recent popularity, there is an opportunity to capture an important shopper: Mom.

##### The Opportunity

What does Mom want ideally?

- Foods she would make at home
- Simple, real ingredients
- Foods that delight and excite her kids

But what does Mom see in the frozen aisle?

- Frozen food she wishes was more nutritious
- Frozen food that she wishes was bite-sized for kids
- Little variety

. .

##### The Problem

The problem with what's out there right now? Mom often has to settle on foods she's not proud of because of her hectic life.

##### The Solution

But now Mom has a solution in Uncrustables, which is leading growth within the category today.

The expanded line offers even more products that fit Mom and her family's needs.

##### Innovative Packaging

These new products have validated a strong consumer appeal for moms and kids, securing the Top Trial position in the BASES database and a 79 percent purchase intent from parents. Plus, the packaging was designed to stand out on the shelf.

##### Driving Category and Brand Expansion

We've sourced 50 percent of the ingredients from non-frozen categories:

And the innovations will be incremental usage occasion with under 10 percent cannibalization to Uncrustables PB&J.

Order these exciting new SKUs today to prepare for the August 23 National Digital Ad offer:

##### $1 off any 2 Uncrustables roll-ups, bites or sandwiches

| SM UNCRSTBL PB&GRP 4-PK 8CT CS | 5150004815 |
| --- | --- |
| SM UNCRSTBL PB&STR 4-PK 8CT CS | 5150004816 |
| SM UNCRSTBL PB&GRP 10PK 6CT CS | 5150004817 |
| SM UNCRSTBL PB&STR 10PK 6CT CS | 5150004818 |
| SM 1.8OZ UNCR CHOC HZLNT 4PK | 5150021179 |
| SM 1.8 OZ UNCR CHOCHZLNT 10PK | 5150002990 |
| SM UNCRST PB&HONEY 4-PK 8CT CS | 5150004962 |
| SM UNCR 2.6OZ RU HAM & CHEDDAR 3CT | 5150008092 |
| SM UNCR2.6OZ TURKEY & COLBY JACK 3CT | 5150008071 |
| SM UNCR 2.0OZ BBQ CHICKEN BITES 3CT | 5150008090 |
| SM UNCR 2.0OZ TACO BITES 3CT | 5150008089 |
| SM UNCR RS WW PB&GRP 4-PK 8CT | 5150004136 |
| SM UNCR RS WW PB&STR 4-PK 8CT | 5150004138 |
| SM UNCR RS WW PB&GRP 10-PK 6CT | 5150004137 |
| SM 1.8OZ UNCRSTBL PB ONLY 4PK | 5150082990 |
| SM 2.0OZ UNCR  PB&GRP 15PK | 5150002927 |
| SM 2.0OZ UNCR  PB&STRW 15PK | 5150002945 |
| SM 1.8 OZ UNCR CHOCHZLNT 15PK | 5150083000 |

 

**Questions about the new products? Contact Teece Smith at [teece.smith@jmsmucker.com](mailto:teece.smith@jmsmucker.com).**

[View full post](https://corporate.iga.com/resources/insights/uncrustables-convenience-beyond-back-to-school)

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