Frozen snacking is having a comeback, driven by households with kids. With this recent popularity, there is an opportunity to capture an important shopper: Mom.
What does Mom want ideally?
But what does Mom see in the frozen aisle?
The problem with what's out there right now? Mom often has to settle on foods she's not proud of because of her hectic life.
But now Mom has a solution in Uncrustables, which is leading growth within the category today.
The expanded line offers even more products that fit Mom and her family's needs.
These new products have validated a strong consumer appeal for moms and kids, securing the Top Trial position in the BASES database and a 79 percent purchase intent from parents. Plus, the packaging was designed to stand out on the shelf.
We've sourced 50 percent of the ingredients from non-frozen categories:
And the innovations will be incremental usage occasion with under 10 percent cannibalization to Uncrustables PB&J.
Order these exciting new SKUs today to prepare for the August 23 National Digital Ad offer:
| SM UNCRSTBL PB&GRP 4-PK 8CT CS |
5150004815 |
| SM UNCRSTBL PB&STR 4-PK 8CT CS |
5150004816 |
| SM UNCRSTBL PB&GRP 10PK 6CT CS |
5150004817 |
| SM UNCRSTBL PB&STR 10PK 6CT CS |
5150004818 |
| SM 1.8OZ UNCR CHOC HZLNT 4PK |
5150021179 |
| SM 1.8 OZ UNCR CHOCHZLNT 10PK |
5150002990 |
| SM UNCRST PB&HONEY 4-PK 8CT CS |
5150004962 |
| SM UNCR 2.6OZ RU HAM & CHEDDAR 3CT |
5150008092 |
| SM UNCR2.6OZ TURKEY & COLBY JACK 3CT |
5150008071 |
| SM UNCR 2.0OZ BBQ CHICKEN BITES 3CT |
5150008090 |
| SM UNCR 2.0OZ TACO BITES 3CT |
5150008089 |
| SM UNCR RS WW PB&GRP 4-PK 8CT |
5150004136 |
| SM UNCR RS WW PB&STR 4-PK 8CT |
5150004138 |
| SM UNCR RS WW PB&GRP 10-PK 6CT |
5150004137 |
| SM 1.8OZ UNCRSTBL PB ONLY 4PK |
5150082990 |
| SM 2.0OZ UNCR PB&GRP 15PK |
5150002927 |
| SM 2.0OZ UNCR PB&STRW 15PK |
5150002945 |
| SM 1.8 OZ UNCR CHOCHZLNT 15PK |
5150083000 |
Questions about the new products? Contact Teece Smith at teece.smith@jmsmucker.com.