Shoppers have never been so wellness-minded as they are now. The global market value of the wellness economy has increased to $4.4 trillion, with an annual growth rate of 5 to 10 percent in recent years, and the U.S. has the biggest share of the market, valued at $52.5 billion, according to the Global Wellness Institute. With 65% of people more likely to consider their health in day-to-day decision making, independent retailers have the opportunity to position themselves as partners in their shoppers' wellness journey.
This fall, Independent Grocers Alliance members can leverage a campaign from vitaminwater® to connect with shoppers seeking wellness solutions. With a rainbow of flavors to "get the good stuff your body needs," vitaminwater® is a great option for consumers looking to add nutrients and flavor to their hydration.
From October 12–November 9, shoppers have the opportunity to win a year's supply of vitaminwater® in the form of a $700 gift card. All they need to do is share a photo on social media of how they enjoy vitaminwater®, using the hashtag #myvitaminwater.
Five winners will be chosen at random.
To encourage vitaminwater® sales during the sweepstakes, The Coca-Cola Company will run an offer in the National Digital Ad from October 12–26: $1 off 4 vitaminwater® 20 oz. single products.
Additionally, Quarterly Marketing Kit subscribers will find a vitaminwater® stanchion sign and aisle blades in their Q4 kit, which should be arriving this week. There are also eCommerce activations for those on the IGA eCommerce program, including:
If you have an eCommerce program outside of IGA, contact Megan Drazer for the above listed assets, which you can add manually to your eCommerce site.
Look for additional assets to help you promote the October 12 sweepstakes, including social media graphics, coming your way in The IGA Minute. In the meantime, place your orders with your distributor for vitaminwater® in anticipation for the campaign launch.