If you shop with young children, or have them at home, you’ve probably met Blippi. Recognizable by his orange-and-blue cap, orange glasses and bow tie, Blippi is the star of a live-action educational children’s show that started online for kids ages 2–5 and is now produced by Moonbug Entertainment.¹
The format is simple: Blippi goes somewhere and learns how it works. He explores things like fire trucks, zoos, animals, garbage trucks, space and tractors while teaching children about numbers, colors, shapes and words.² Curiosity drives every episode, and kids are encouraged to bring that same curiosity to the places they visit in real life.
This season, one of those places is the produce department.
Halos x Blippi
Wonderful Halos has partnered with Blippi for a campaign running through December 2026. ³ For IGA retailers, it connects a holiday-season staple with a character many young families already watch at home. Halos, a seedless, easy-peel mandarin, ³ is a natural fit for Blippi’s audience: a fruit small hands can peel and parents can pack in a lunchbox.
Blippi by the numbers
Moonbug Entertainment, the company behind Blippi, describes it as the No. 1 live-action preschool property in the world. ⁴ According to Moonbug:
Behind every one of those young viewers is a parent or caregiver doing the grocery shopping, which means Blippi’s audience is already walking through your doors.
Bring the field trip to your store
Halos has developed Blippi-branded display pieces so retailers can extend the campaign to the citrus display, where families who have seen Blippi online can find him again in person.³ Each piece pairs the Halos brand with Blippi’s familiar orange-and-blue look, and they can be used together or on their own depending on your space:
For a child, spotting Blippi next to the mandarins turns a routine grocery trip into something closer to an episode of the show. For parents, the display makes Halos easy to find and easy to say yes to. For the store, it puts a familiar face at the point of purchase during one of the busiest shopping stretches of the year.
Order ahead of the holidays
Wonderful is also participating in the Holiday Ugly Sweater Program, with scan-down savings offers in the National Digital Circular across two December cycles.
December 2–15
December 16–29
Secure your winter bin wrap, display header and standee now, and plan Halos inventory to match, so your store is ready.
Order displays here.
Sources