Blippi Has Explored Farms, Zoos and Fire Stations. Next Stop: Your Produce Department

If you shop with young children, or have them at home, you’ve probably met Blippi. Recognizable by his orange-and-blue cap, orange glasses and bow tie, Blippi is the star of a live-action educational children’s show that started online for kids ages 2–5 and is now produced by Moonbug Entertainment.¹

The format is simple: Blippi goes somewhere and learns how it works. He explores things like fire trucks, zoos, animals, garbage trucks, space and tractors while teaching children about numbers, colors, shapes and words.² Curiosity drives every episode, and kids are encouraged to bring that same curiosity to the places they visit in real life.

This season, one of those places is the produce department.

Halos x Blippi

Wonderful Halos has partnered with Blippi for a campaign running through December 2026. ³ For IGA retailers, it connects a holiday-season staple with a character many young families already watch at home. Halos, a seedless, easy-peel mandarin, ³ is a natural fit for Blippi’s audience: a fruit small hands can peel and parents can pack in a lunchbox.

Blippi by the numbers

Moonbug Entertainment, the company behind Blippi, describes it as the No. 1 live-action preschool property in the world. ⁴ According to Moonbug:

• Blippi averages 1.4 billion YouTube views per month and reaches more than 100 million unique viewers monthly. ⁴
• Viewers logged 1.3 billion hours of Blippi content in a year. ⁴
• One in two U.S. children ages 2 to 6 watch Blippi, ranking it among their three most-watched properties. ⁴
• Blippi is the No. 1 live-action kids’ show on Netflix. ⁴
• Parents rank Blippi as the No. 1 brand for making their child laugh. ⁴
  

Behind every one of those young viewers is a parent or caregiver doing the grocery shopping, which means Blippi’s audience is already walking through your doors.

Bring the field trip to your store

Halos has developed Blippi-branded display pieces so retailers can extend the campaign to the citrus display, where families who have seen Blippi online can find him again in person.³ Each piece pairs the Halos brand with Blippi’s familiar orange-and-blue look, and they can be used together or on their own depending on your space:

• Winter bin wrap. The seasonal version of the Halos x Blippi bin wrap, designed to carry the program through the holidays. The wrap features the Halos logo against a blue snowflake background, with Blippi holding up a mandarin, turning a standard Halos bin into a branded display.
• Display header. A Blippi header that sits above a stacked Halos display, showing Blippi holding a bag of Halos in each hand. It adds height to the display so it can be seen from across the department.
• Standee. A freestanding, full-figure Blippi shown mid-step with a bag of Halos. It can stand beside the citrus display or at another high-traffic spot in produce to draw families over.

For a child, spotting Blippi next to the mandarins turns a routine grocery trip into something closer to an episode of the show. For parents, the display makes Halos easy to find and easy to say yes to. For the store, it puts a familiar face at the point of purchase during one of the busiest shopping stretches of the year.

Order ahead of the holidays

Wonderful is also participating in the Holiday Ugly Sweater Program, with scan-down savings offers in the National Digital Circular across two December cycles.

December 2–15

• $0.50 off (1) Wonderful Halos® Mandarins, 2 or 3 lb bag
• $0.50 off (1) POM® Wonderful Pomegranate Arils, 4 oz., 8 oz. or 2 pk/8 oz.
• $0.50 off (1) Wonderful® Seedless Lemons, 1–3 lb bag

December 16–29

• $0.50 off (1) POM® Wonderful Pomegranate Arils, 4 oz., 8 oz. or 2 pk/8 oz.
• $0.50 off (1) Wonderful® Seedless Lemons, 1–3 lb bag

Secure your winter bin wrap, display header and standee now, and plan Halos inventory to match, so your store is ready.

Order displays here.

Sources

1. Animation World Network, “‘Blippi Wonders’ Now Playing on YouTube.” https://www.awn.com/print/news/blippi-wonders-now-playing-youtube
2. Apple TV, “Blippi” series listing. https://tv.apple.com/us/show/blippi/umc.cmc.41f5u4vzwwonjbkacx9fq4yxh?l=en-US
3. Wonderful Halos, “Halos x Blippi: A Perfect Partnership,” retailer sales presentation, 2026.
4. Moonbug Entertainment, Blippi audience data, citing the We Are Family Study and Ipsos Research. Viewership and watch hours represent the 12 months ending February 2025. As presented in source 3.