Expanding IGA’s Private Label Offerings: Artisan Italian Products—Exclusively for Independent Retailers

IGA has partnered with Coop Italia, a network of independent grocers in Italy, to bring you a premium line of artisan Italian products—authentically made with the highest-quality ingredients following time-honored recipes.

Just like IGA, Coop Italia is built on a commitment to quality, authenticity, and supporting local businesses. Together, we’re delivering one of Italy’s most respected private label lines, ensuring your customers get the best flavors of Italy—right in your store.

From pasta and sauces to olive oil and artisan meats, every product in this collection is a celebration of tradition, taste, and the hardworking farmers and producers behind them.

Stay tuned as we refine this exciting offering through consumer testing. Sign up to learn more.

IGA's Original Private Label Line

Exclusive Brand Products

Remain IGA Shoppers' Trusted Brand of Choice

For nearly a century, the IGA Exclusive Brand private label line has been the trusted brand of choice for IGA shoppers. Great quality at a great price, IGA offers a double money back guarantee if a shopper is unsatisfied with the product. Combined with value and meal-focused promotional opportunities, IGA Exclusive Brand delivers the value shoppers need with the quality they want.

78%
of shoppers trust IGA Exclusive Brand products more

69%
of shoppers want IGA stores to have IGA Exclusive Brand products

47%
of shoppers want storewide selection of IGA Exclusive Brand products

25%
of shoppers would shop elsewhere or less without IGA Exclusive Brand

We Stand Behind Quality

We stand behind the outstanding quality of our Exclusive Brand products so much, IGA Inc. will promptly refund shoppers with the value of their item twice over if they are unhappy with an item.

Here's how it works:

If a shopper requests the Double Money Back guarantee, direct them to www.iga.com/products.
The shopper will be prompted to complete a brief online form so we can collect the product and contact information.
Once complete, an IGA representative will contact your customer and confirm their refund is on it's way!
IGA will mail your shopper their refund in the form of a coupon for a minimum of double the product value.

Example: For a box of mac-n-cheese, cost average $1.29, we send 3 $1.00 coupons.
Coupons are only redeemable on only IGA-branded products stated on coupon.
A typical refund takes no more than a week.