Digital Advertising & Marketing
For Independent Grocers

Marketplace & Media Analysis | Connected TV Ads | Monthly Marketing Management

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From actionable insights on your marketplace, to ad creation and placement, to ongoing marketing and continued growth, we have you covered.

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Marketplace & Media Analysis
Buying Desk - Kevin Young on screen
Connected TV (CTV) Ads
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Monthly Marketing Management
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Marketplace & Media Analysis

Business decisions based on facts, not speculation.

Neighborhoods change fast. And understanding what is going on in the rest of your marketplace, is the key to growing your business.

We give you the data you need to bring in new shoppers and better serve the ones you have. 

IGA test retailers saved in excess of $10,000 annually on weekly ad costs.

With ADvay, powered by IGA, you know:

  • Your market
  • The strength of your competition
  • Consumer spend and potential
  • Employee and shopper perceptions

And you get a plan to optimize it.

See why CTV works

Digital Media Buying Desk

Media solutions to grow your business.

With custom video ads, display ads, and digital offers, the Buying Desk makes your store stand out from the competition. 

ADVay has helped IGA retailers like you get:

  • More Customers & In-store Traffic
  • More Revenue 
  • Better Employee Engagement — our professionals ensure even camera-shy employees have a great time!

It's easy to get started — our team creates a full plan for your approval and manages the entire process.

All for less money!

ADvay costs a fraction of a traditional agency.

Learn more in this quick video overview.

Want more proof? Check out this case study from fellow retailer Kevin Young.

Contact us to discuss your digital media buying strategy today!

Thriftway email campaign report

Monthly Marketing Management

Beat the chains at their own marketing game.

Starting with a deep understanding of your store, we help you:

  • Set store goals and manage budgets
  • Introduce loyalty programs, signage, eCommerce, digital advertising, and more
  • Coordinate all marketing elements, including print, digital, social, email, and texting
  • Plan for key advertising sales events