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IGA Hometown Proud Community Development
Helping rural & urban areas restore access to fresh food
Across the country, millions of Americans lack access to fresh, affordable food.
The result? Health issues and economic challenges in underserved communities.
Independent grocery stores are uniquely positioned to help close that gap.
Local grocers bring fresh, nutritious food to areas ignored by big chains, creating community-focused businesses.
They offer jobs, support local farmers, and provide affordable, healthy food for families.
IGA supports independent grocers with guidance and tools to help them grow, strengthening both the stores and their communities.
IGA delivers impactful store development and technical assistance to strengthen local grocery retail and improve access to fresh, affordable food.
Services include:
Entrepreneur Recruitment
Strategic campaigns to identify new grocers and store teams committed to underserved communities.
Retailer Training & Development
Access to the IGA Retail Learning Institute with over 150,000 online courses tailored to grocery operations, HR, finance, and leadership.
Marketplace & Media Analysis
Strategic insights into location viability, shopper behaviors, and optimized advertising spend.
Forecasting
P&L generation projecting the store’s financial viability and a breakeven point metric necessary for negotiations with a lender or landlord to provide the best possible scenario for the store's long-term success.
Store Optimization
Biannual performance assessments and dedicated retail counselors ensure operational success and continuous improvement.
Supply Chain Solutions & Item Optimization
Managed process to unite independents as a “virtual chain” for better wholesale pricing, reliable product supply, and optimized product assortment.
Localized Marketing Support
Monthly coaching, digital circulars, community event promotions, advertising and social media support, customized visual merchandising kits and décor, and more.