Retailer Solutions

Explore the programs, tools, training, and resources available to help you market your store, support your team, and grow your business.

Attract More Shoppers Content Card

Attract More Shoppers

Reach more customers and increase store visits through digital advertising, shopper marketing, and local promotion tools. 

Drive Store Traffic

Improve In-Store Experience Content Card

Improve In-Store Experience

Strengthen store presentation, standards, and execution to create a better shopping experience.

Enhance Your Store

Understand Shopper Behavior Content Card

Understand Shopper Behavior

Gain clear insights into shopper behavior,  category trends, and key drivers of performance.

Understand Shoppers

Strengthen Store Operations Content Card

Strengthen Store Operations

Support day-to-day operations with tools, training, and standards for consistent execution.

Improve Operations

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Stay up to date on IGA announcements, programs, partnerships, and industry updates.

Shopper Matters Michael La Kier and Jake Huber 533

Shopper Matters: Why Bread Deserves a Bigger Slice of Your Attention

Bread is in nearly every basket, and the shopper buying it is changing fast. Bimbo Bakeries USA's Jake Huber joins IGA's Michael La Kier to explain why functional and artisan loaves are driving growth, and why bread may be one of the best-ROI categories in your store. Read the highlights.

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Make Your Moove: A Clearer Standard for "Grass-fed" Organic Dairy

In dairy, "grass-fed" has no enforced federal definition, so two products with the same claim can mean very different things. See how IGA and Organic Plus Trust's Make Your Moove campaign can help you stock certified grass-fed organic dairy with confidence. Read more.

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Flavor is the Add-on: Why Bold Seasonings Belong Beyond the Spice Aisle

Chile lime, chamoy, and tamarind have gone mainstream, and shoppers want to bring those flavors home. Learn how Twang flavored salts and drink rimmers can earn a spot in produce, the beer set, and your in-store recipes. Read more.

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