Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Use in title and sentence case.
Only use in ALL CAPS. Apply 20 tracking.
Place on a 13” slant and use 70% word spacing.
Use for body copy.
Safe Space
Our logo holds a lot of equity and value as a symbol of our network of proud independents.
There are a few basic rules to help you apply it powerfully.
Other elements should NOT
be placed any closer to our
logo than the width of the ‘I’.
Tip #1 – Always use the red logo.
The red logo should always be used where print process allows. Limited print logos are for extreme cases only where print
restrictions apply.
Limited print logos require permission. Contact IGA for more information.
DO NOT
- Don’t use off-brand colors.
- Don’t place the logo on off-brand background colors.
- Don’t place the logo on busy imagery.
- Don’t put the logo within tight-bounding boxes.
- Don’t place images inside the logo.
- Don’t stretch or compress the logo.
- Don’t add effects to the logo.
- Don’t crop the logo.
- Don’t invert the logo on colors other than the IGA Red.
Color Palette
There are a range of palettes that make up our Visual Identity. We have core and secondary colors for our brand, as well as colors for campaigns and Value offerings. Here’s an overview of our color palettes to help you find the right color for the right job!
Core Palette
The core brand palette are the colors primarily used across our applications.
Value Palette
Value colors are bold with maximum shelf standout, specifically chosen to help shopper recognition within our stores.
Glyphs
Looking for expressive ways to promote the brand use our IGA Local Equals Fresh (LEF) iconset.
