---
title: Boost Blueberry Sales With These Digital Assets
description: Use U.S. Highbush Blueberry Council's ready-to-download Grab a Boost of Blue turnkey content for promotions to increase blueberry sales.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Boost Blueberry Sales With These Digital Assets](https://corporate.iga.com/resources/insights/boost-blueberry-sales-with-these-digital-assets)

 Written by [IGA News](https://corporate.iga.com/resources/insights/author/iga-news) | May 8, 2024 2:06:06 PM

Shoppers are eager for fresh summer produce to pop up in stores, and especially eager for berries. In fact, blueberries are the premium berry and produce dollar growth leader, commanding a 60% price premium at retail relative to other competitive berries.*

The U.S. Highbush Blueberry Council (USHBC), a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA), has developed a campaign to drive blueberry sales: *Grab a Boost of Blue*. In years past, the campaign has resulted in significant purchase intent increase for both fresh and frozen blueberries. Grocery retailers that fully leveraged the Grab a Boost of Blue campaign in 2022 benefitted from fresh blueberry unit sales growth up to [+35 points ahead](https://foodprofessionals.blueberry.org/wp-content/uploads/sites/3/2023/01/USHBC-Grab-a-Boost-of-Blue-Sell-Sheet.pdf) of competitive retailers in their markets.

This year, USHBC has partnered with the Independent Grocers Alliance (IGA) to help members increase blueberry sales by using USHBC's ready-to-download *Grab a Boost of Blue* campaign turnkey content for promotions. Their *Grab a Boost of Blue* campaign makes it easy to capture shoppers’ attention with dozens of free images, resources, recipes, ads, social posts and QR codes. Add these assets to your in-store POS, eCommerce ads, social media or email campaigns. 

##### Digital Assets

Increase the likelihood of purchase with these enhanced promotional images, available with and without the *Grab a Boost of Blue* logo, which have proven sales-driving power. All assets are designed for use by any industry or retailer to complement and enhance brand marketing.

- [Click here to download](https://foodprofessionals.blueberry.org/for-retailers/turnkey-content/#digital-shelf) fresh and frozen digital shelf images.
- [Click here to download](https://foodprofessionals.blueberry.org/for-retailers/turnkey-content/#social-media-content) social media assets.
- [Click here to download](https://foodprofessionals.blueberry.org/for-retailers/turnkey-content/#recipe-content) recipe content.

*This social media post, provided by USHBC, promotes fresh or frozen blueberries for National Smoothie Day on June 21.*

By leveraging these free digital resources across online platforms, independent retailers can increase sales of the already-popular blueberry this summer and beyond.

**Source: [U.S. Highbush Blueberry Council](https://foodprofessionals.blueberry.org/for-retailers/)*

[View full post](https://corporate.iga.com/resources/insights/boost-blueberry-sales-with-these-digital-assets)

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