Starting May 29, 2024, IGA will launch the popular Celebrate Summer Grill Giveaway, where three lucky shoppers will win a new grill of their choosing (valued at $1,000) by entering up to once a day at iga.com.
This year's Celebrate Summer Grill Giveaway Sweepstakes is sponsored by Coca-Cola Company®, Unilever®, Mars Wrigley®, Clorox®, The Hershey Company®, Potatoes USA®, and IGA®.
80% of American home owners have a grill or smoker, and the Celebrate Summer Grill Giveaway gives independent grocers the opportunity to recapture shoppers' summer grilling dollars that may otherwise be directed to dining out. With many Americans expecting high inflation to stick around for a few more years, they continue to look for ways to reduce spending.
This sweepstakes, paired with an in-store emphasis on grilling, allows IGA retailers to position themselves as key players in fostering memorable culinary experiences while gaining revenue that once flowed into the restaurant industry.
"This is an omni-channel marketing campaign created for our IGA retailers to boost sales," IGA Senior Manager of Shopper Content Megan Drazer said. "We've already planned the strategy and created the content. Now all you need to do is use it."
Sweepstake aisle blade available in the Q3 Quarterly Marketing Kit.
The sweepstakes kicks off May 29, 2024 with promotion on IGA.com, posts on the IGA USA Facebook page, and a feature in the National Digital Ad, which is geo-targeted to IGA communities. While that alone will pull in the impressions, IGA will create social media and web graphics for both branded and non-branded stores so you can share sweepstakes details and influencer content directly with your shoppers. Look to The IGA Minute for the graphics in the coming weeks.