---
title: Think Green With P&G's April Shopper Offer
description: Drive penetration and trial among U.S. Millennials with P&G's April offer. Get the details and digital assets here.
---

[IGA Corporate Category Insights ](https://corporate.iga.com/resources/insights)

# [Think Green With P&G's April Shopper Offer](https://corporate.iga.com/resources/insights/think-green-with-pgs-april-shopper-offer)

 Written by [Jessica Vician](https://corporate.iga.com/resources/insights/author/jessica-vician) | Apr 6, 2022 11:56:27 PM

Procter & Gamble have partnered with the Independent Grocers Alliance for an exciting shopper offer running during April's Earth Month: Buy $30 in P&G products, get a $10 prepaid Mastercard!

With the [majority of Americans](https://www.pewresearch.org/science/2021/05/26/gen-z-millennials-stand-out-for-climate-change-activism-social-media-engagement-with-issue/) eager to see businesses do more to help the environment, this campaign aims to drive penetration and trial among shoppers—including the key U.S. Millennial demographic—and build support for corporate citizenship efforts. As part of the campaign, P&G is donating 25,000 trees to the Arbor Day Foundation. Use the shelf tags and social media assets below to promote this offer, which runs April 13–26.

Social Media Post Copy Options

- P&G is donating 25,000 trees to the Arbor Day Foundation. You can help make the world cleaner, greener & healthier & get a $10 Prepaid Mastercard when you buy $30 of participating sustainable P&G products at [IGA store name]! Visit PGSustainability.com to learn more.
- Think green, get green & get a $10 Prepaid Mastercard when you buy $30 of participating sustainable P&G products at [IGA store name]! Learn more at PGSustainability.com.

Social Media Image

Click the image to download.

<https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/AMJ%20Sustainability%202022_Instagram_1028x1028.jpeg>

Download all of the files you need for the promotion, from a customizable store bulletin to web banners and more, here:

- [Print Ad](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/21-PG-014_RS_AMJ_2022_Sustainability_6x4_Ad.pdf)
- [Web Banner](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/AMJ%20Sustainability%202022_Web%20Banner%20Ad_386x154.jpg)
- [Social Media Assets](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/Social%20Media%20Assets.zip)
- [Store Bulletin](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/AMJ%20Sustainability%202022_Store%20Bulletin.docx)
- [Offer Details](https://corporate.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2022/040722/AMJ%20Sustainability%202022_English%20Kit%20Instructions.pdf)

[View full post](https://corporate.iga.com/resources/insights/think-green-with-pgs-april-shopper-offer)

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