Help Isom IGA recover from devasting floods
December: Holiday Ugly Sweater Sweepstakes
End the year with a memorable, high-traffic campaign built around the Ugly Sweater Holiday Sweepstakes. Shoppers enter a photo of their ugliest Christmas sweater for a chance to win $750, and everyone receives a Holiday Recipe Book to inspire festive cooking at home. Designed to cut through holiday competition, this sweepstakes drives strong seasonal engagement and sets the stage for a successful year ahead.
The 2025 sweepstakes launches November 28. Shoppers will be able to enter at https://woobox.com/mwabvr.
January–February: Big Game Giveaway
Turn America’s biggest football event into one of your strongest sales periods. This national sweepstakes drives heavy traffic as shoppers look for entertainment essentials and a chance to win a brand-new TV and party-ready prizes. With themed in-store signage, digital assets, and National Digital Ad support, your store becomes the go-to game-day destination—boosting snack, beverage, and entertaining categories.
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March: Slam Dunk Snacking
Tap into tournament season with a high-energy campaign that keeps shoppers engaged throughout March Madness. Slam Dunk Snacking offers fan-friendly recipes, entertaining tips, and exclusive digital offers that drive traffic and bigger baskets. Position your store as the headquarters for watch-party essentials and boost snack and beverage sales during one of the year’s most excitement-driven retail windows.
April: Live Sustainably
Appeal to environmentally conscious shoppers with a campaign that highlights your store’s role in supporting sustainable living. Live Sustainably features actionable tips, eco-friendly product spotlights, and waste-reduction strategies that resonate with today’s shoppers. With in-store signage and engaging digital content, you can build trust, deepen loyalty, and stand out as a community leader in sustainability.
Memorial Day–Labor Day: Celebrate Summer
Maximize your most profitable season with a comprehensive summer-long campaign built around grilling, entertaining, and outdoor dining. Celebrate Summer offers engaging recipes, hosting ideas, and a sweepstakes featuring a Dream Grill grand prize to keep shoppers coming back. Coordinated signage, targeted digital ads, and social content work together to drive consistent traffic and strong basket growth all summer long.
July–August: Back-to-School Sweepstakes
Support busy families during the back-to-school rush with a campaign that simplifies meal planning and school prep while offering exciting prizes. With in-store merchandising, digital promotions, and family-focused content, this sweepstakes boosts categories from lunchbox staples to weeknight dinners. It’s a reliable way to increase basket size and position your store as the family headquarters.
August: Sandwich Month
Turn National Sandwich Month into a profitable traffic driver with the IGA Sandwich Showdown. This hands-on campaign invites shoppers to share their best sandwich creations, boosting engagement across deli, bakery, and refrigerated aisles. With ready-to-use signage, digital content, and social assets, you’ll inspire customers to stock up on breads, meats, cheeses, and toppings while reinforcing your store as the destination for quick, delicious meals.
August–September: Fall Football
Carry summer’s momentum straight into football season with a tailgate-focused campaign that resonates with fans. Fall Football features winning recipes, hosting guides, and themed promotions that drive activity across meat, snack, and beverage departments. From early-season excitement to post-game celebrations, this campaign keeps traffic and sales strong heading into the holidays.
September: Family Meals Month
Strengthen community bonds while driving meal-occasion sales with a campaign celebrating the impact of gathering around the table. Family Meals Month offers budget-friendly recipes, time-saving solutions, and conversation starters that encourage families to connect. With prize opportunities and share-worthy content, your store becomes a champion of family values—and sees a lift in center-store and fresh department sales.