Press Release: Celebrate Togetherness With Coca-Cola & IGA

FOR IMMEDIATE RELEASE 

CHICAGO, IL (July 17, 2024) — Grocery shoppers across America will have an extra reason to gather for 2024 Summer Olympics watch parties, thanks to the Celebrate Togetherness with Coca-Cola Sweepstakes that exclusively kicked off at IGA stores. 

From Wednesday, July 17 to August 11, 2024, people shopping the aisles of participating Independent Grocers Alliance (IGA) stores can discover signage with a QR code that grants access to enter the Celebrate Togetherness with Coca-Cola Sweepstakes. 

Shoppers can also enter the sweepstakes at: https://www.iga.com/Coke-Olympic-Sweepstakes.  

The grand prize is a $5,000 lodging voucher, perfect for making the lucky shopper's dream getaway a reality. Additional winners will snag exclusive Olympic swag courtesy of Coca-Cola, including volleyballs and basketballs signed by the stellar athletes of the 2024 USA Olympic team. 

As national teams gear up to compete at the 2024 Summer Olympics beginning July 26, 2024 in Paris, France, spectators will cheer on Team USA from the States. IGA grocers are ready to be THE source for home watch parties with all the food and drinks shoppers need to host friends and family.  

"The Summer Games are a global event that brings people together every four years, with friends and families celebrating victories and national pride. The Olympics create an opportunity for togetherness and cultural exchange through food and drinks and IGA stores will help create the ideal shopping experience this Summer,” IGA Vice President, Brand Development Michael La Kier said. "It’s estimated at least half of the country will be watching, and IGA grocers across this great country are stepping up their game to deliver for their local communities! Plus, who doesn’t want a chance to win a $5,000 lodging voucher or Olympic swag just for shopping at the grocery store?” 

The Celebrate Togetherness with Coca-Cola Sweepstakes begins July 17, 2024 at 12:01 a.m. Eastern Time ("ET"), and ends August 11, 2024 at 11:59 p.m. ET. 

ABOUT THE INDEPENDENT GROCERS ALLIANCE 

The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition. IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of over $43 billion per year. The Alliance includes more than 6,300 stores globally, with operations in 48 of the United States and over 25 countries. 

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