Press Room

    Posted by IGA News on Jul 7, 2025

    Chicago, IL [July 7, 2025] — The Independent Grocers Alliance (IGA) is proud to announce a dynamic new partnership with the Watermelon Board to launch a robust second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement, and support IGA retailers in delivering fresh, family-friendly solutions to their customers.

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