IGA Announces Family Meals Made Easy Recipe Platform on IGA.com

December 15, 2023—The Independent Grocers Alliance (IGA), the world’s largest and fastest-growing alliance of independent grocery retailers, today announced the launch of the Family Meals Made Easy recipe platform on IGA.com. Powered by GroceryShopii, the industry’s most advanced digital recipe solution, the platform provides recipes and resources designed to make meal planning more engaging for shoppers, and more impactful for IGA’s independent grocery retailers who share the content to their owned media platforms. At the same time, the platform enables IGA to better meet the objectives of its Red Oval partners, a select group of CPG companies who partner with IGA to help their retailers increase sales with tailored marketing campaigns for shoppers.

The Family Meals Made Easy recipe platform incorporates a number of innovation solutions designed to make shoppers’ meal planning experience faster, easier and more fun, including curated seasonal recipe content featuring the nation’s top brands and recipe influencers, nutritional and serving size information, meal planning and shopping list functions. The recipe content will be used across IGA’s media channels, including IGA.com, the Recipe Club newsletter, IGA’s National Digital Ad, and social media. The platform will also enable IGA’s 2,000-plus U.S. member locations to share recipe content on their social media and other owned media channels.

“As the highest performing content a retailer or brand can share online, recipes are playing an increasingly important role in the at-home chef's meal-planning and grocery-shopping routine,” IGA VP Brand Development Michael La Kier said. “The Family Meals Made Easy platform enables us to transform recipe content into advertising moments for our CPG partners, providing better and more engaging content that translates into increased shopper satisfaction and sales for CPGs and our independent retailers, alike.”

The launch of the Family Meals Made Easy platform on IGA.com is Phase I of a broader plan that will ultimately enable members of the Independent Grocers Alliance to host the same recipes on their own ecommerce websites, where shoppers can use the platform to both meal plan and complete purchases. “The end goal is to empower our independent grocery retailers with a new retail media channel that generates engaging content for shoppers and advertising revenue for the retailer,” La Kier said. “This is one of many ways we’re looking to work with CPG partners to ensure independent retailers don’t miss out on their share of the media dollars currently going to large national chains.” 

# # #

ABOUT THE INDEPENDENT GROCERS ALLIANCE

The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition. IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of over $43 billion per year. The Alliance includes more than 6,300 stores globally, with operations in 46 of the United States and over 25 countries, commonwealths, and territories.

ABOUT GROCERY SHOPII

Launched in May 2020, Grocery Shopii is a subscription-based integrative solution for grocers of all sizes. By offering meal-planning options within the online shopping journey, Grocery Shopii empowers grocers to strengthen loyalty and earn larger carts by answering the unmet need for fresh recipe content to be added directly to a shopper’s cart. It also inspires families to cook and eat healthier, saving them time and effort along the way. Founded by digital marketer Katie Hotze as a direct response to Hotze’s own dissatisfaction with online grocery shopping, Grocery Shopii provides real solutions for busy families seeking to plan meals for their family for the week. Grocery Shopii combats cart abandonment with machine learning, using recipes and thoughtful automation to expedite meal planning and online grocery shopping to five minutes or less. Grocery Shopii is totally free to shoppers. For more information on Grocery Shopii and its upcoming expansions, visit groceryshopii.com.