The time has come for retailers and their store teams to get creative with AHA! flavored sparkling water displays to celebrate the AHAlidays.
Shoppers were definitely excited last year, as sales were up 41% over the holidays and AHA! in-store distribution doubled for IGA retailers.
For this year's display contest, retailers can win big by getting AHA! flavored sparkling water in front of their customers: 6 IGA retailers will have a chance to win $5,000 each.
Watch the video below to get all the details you need for this year’s sweepstakes, including cross-merchandising ideas.
Contest Details:
- Run your display during November and December 2022
- Include a minimum of 50 cases
- Submit photos by January 7, 2023
- Prizes will be awarded in Q1 of 2023
Cross-merchandising tips:
- AHA! comes in various flavor pairings that are refreshingly crisp – presenting so many cross-merchandising opportunities!
- Try cross-merchandising in your produce or liquor departments. This gives retailers a chance to promote in exciting ways through social media and other avenues.
Reach out to your Coca-Cola bottlers to collaborate. Click here to learn about AHA! products.
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