Get Ahead of Cold and Flu Season with Tylenol and Listerine

As cold and flu season approaches, many shoppers stock their medicine cabinets ahead of time. Independent grocers can make that easy by carrying trusted names alongside everyday groceries.

Two Kenvue brands fit that need: Tylenol for pain and fever relief and Listerine, a daily oral care staple.

When is Cold and Flu Season?

While flu viruses circulate year-round in the U.S., most are active in fall and winter, with activity usually peaking between December and February., according to the CDC. Over roughly four decades of CDC tracking, February was the most common peak month.¹

For retailers, that means October and November are the time to set inventory and displays, so the shelf is full before demand climbs. Timing varies from year to year, so stores should plan for a season that can run into spring.

Tylenol: A Stock-up Size For The Season

The Tylenol 100-count bottle is a practical pick for shoppers building a household supply before the busiest months.

Tylenol also offers a dedicated Cold + Flu line for symptom-specific needs, including daytime, nighttime and children's options. Stocking the 100-count alongside select Cold + Flu items gives shoppers both an everyday staple and targeted relief in one place.

Listerine: Keeping Daily Routines On Track

When shoppers prepare for cold and flu season, they reach for more than medicine. They also stock up on the everyday essentials that keep them feeling fresh and their routines on track.

Listerine Antiseptic Mouthwash is a natural fit. It delivers fresh breath and a clean, refreshed feeling, and kills 99.9% of germs that cause bad breath, plaque and gingivitis.²

Placing Listerine next to Tylenol on a seasonal display gives shoppers a one-stop trip for medicine cabinet staples and daily care.

Merchandising Ideas

A few simple moves can help independent grocers turn seasonal planning into easy shopper trips:

Build a seasonal secondary display. Group Tylenol and Listerine near tissues, soup, tea and citrus so shoppers can stock up in one stop.
Set inventory early. Fill shelves in October and November, then review stock levels weekly as activity rises toward December.
Cover the whole household. Pair the Tylenol 100-count with children's and Cold + Flu options where your assortment allows.
Extend it to your channels. Feature the display in your weekly ad, newsletter or social posts as a "get ready for the season" reminder.

Cold and flu season follows a predictable pattern, and stores that prepare early are ready when shoppers need them. With Tylenol and Listerine stocked and displayed together, independent grocers can give their communities a convenient place to get ready for the months ahead.

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