Flavor Your Fall: 10 Recipes and a Free Cookbook to Share with Your Shoppers

Campaign Dates: October 7 – December 31

Flavor Your Fall gives your store a ready-made seasonal story to share with shoppers from October 7 through December 31. The program features 10 fall recipes from Coca-Cola, Chobani, Aussie Grassfed Beef, Dan-O's and TAZO, along with a downloadable cookbook that collects all 10 in one place.

The recipes cover the meals shoppers are planning this time of year: slow-cooker dinners, sheet-tray suppers, comfort-food bowls, baked treats and warm drinks. Every recipe gives your team a reason to talk about the products on your shelves.

Download the Flavor Your Fall cookbook.

Ways to Use Flavor Your Fall in Your Store

• Share the cookbook. Post the download link on your social channels, website, and email newsletter.
• Feature a recipe each week. With 10 recipes across the campaign window, you can spotlight a new one most weeks through the end of the year.
• Build cross-merchandising displays. Group a recipe's key ingredients together, such as pasta near the ground beef for the ragu or buns near the pork for pulled pork sandwiches.
• Tie into the holidays. The campaign runs through Thanksgiving and December, so the desserts and warm drinks fit easily into holiday gathering and entertaining messaging.

Get Started

Flavor Your Fall runs October 7 through December 31. Download the cookbook, share it with your shoppers, and put the recipes to work in your store all season.