Big Game Giveaway Returns in 2026 for Shoppers

From January 28–February 10, 2026, IGA retailers have a great opportunity to boost shopper engagement and excitement with our Big Game Giveaway sweepstakes, thanks to our sponsors: Coca-Cola, Coca-Cola Zero, Wonderful Pistachios, Hidden Valley Ranch, Kingsford, Halos, Chobani, and GLAD.

What’s in it for shoppers?

Five (5) lucky winners will each score a brand-new TV with an approximate retail value of $600 just in time for the biggest game of the year.

How shoppers enter:

Direct customers to the sweepstakes entry page: https://woobox.com/sgep7g

Easy ways to promote in-store and online:

• Download and use social media and web graphics to spread the word digitally (available here)
• Quarterly Marketing Kit subscribers, display the aisle blade to grab attention in high-traffic areas
• Display the shelf tags, which will be distributed via the IGA Offergram

Use the above Facebook graphic on social media to promote the giveaway to your shoppers.

This promotion is a simple, effective way to create excitement, encourage repeat visits, and keep IGA top-of-mind during a key shopping window. Get your materials ready and let’s make this Big Game season a winning one for your store and your shoppers!