Hellmann's Big Game Display Contest 2023

Jan 11, 2023

On February 12, 2023 IGA shoppers across the country will be tuning in to the Big Game. With many households looking to turn this TV event into a special day, now's the time to start planning your in-store display to make your store the ultimate game day snacking destination! Luckily, Red Oval Partner Hellmann’s® carries best-in-class products that make some mouthwatering dips that your shoppers won't be able to resist.

Through February 19, 2023, your store can enter the Hellmann's Big Game Display Contest by creating your own in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets for a chance to win $200!

During this time, retailers and store teams can make the most of our National Digital Ad Offers running February 8-21: 

  • Hellman's/Best Foods: $1 Off (2) Hellmann's or Best Foods Mayonnaise 30 oz.
  • Lipton: $.50 Off (2) Lipton Recipe Secrets Soup & Dip Mix 1.8 - 2.6 oz./2pk
Here’s how it works:
  • Start planning your big display! For inspiration, check out these Game Day recipes created by Hellmann's and these recipes on IGA.com:
  • Build your in-store display and watch your sales increase (on average, display events boost sales 4-5%)! The display must be up February 5-13, 2023.
  • Snap pictures of your display and submit your store's Big Game-inspired display photos by February 19, 2023.
  • Four winners will be selected and receive $200! The more creative your display, the better your chances to win.


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