Kick Off the School Year with IGA’s Back to School Shopper Sweepstakes!

As summer winds down and families gear up for a new school year, the Independent Grocers Alliance (IGA) is giving shoppers an exciting reason to stock up on essentials with the Back to School Shopper Sweepstakes, running July 16 through August 5, 2025.

Sponsored by U.S. Highbush Blueberry Council’s Grab a Boost of Blue, Helper, Ziploc, and Buddig, this sweepstakes offers shoppers the chance to win big while preparing for the busy back-to-school season.

Click here to download the above Reel to share on social media.

Prizes Include:

🛒 One Grand Prize: A $1,000 shopping spree to get everything your family needs for a successful school year — from snacks and lunchbox staples to school supplies.

💳 Four Winners: Each will receive a $500 Visa gift card — perfect for stocking up or treating yourself.

💵 Ten Winners: Each will receive a $100 Visa gift card to help ease those back-to-school expenses.

Shoppers can enter at participating IGA stores or online, making it easy to get in on the action while picking up groceries and school must-haves.

Whether your shoppers are filling lunchboxes, planning dinners, or refreshing their pantries, IGA and our generous sponsors are here to help them head into the school year with confidence — and maybe even some extra cash in their pockets.

How to Promote

Use the above Facebook graphic to promote the sweepstakes on your social media pages.

The shopper sweepstakes will be promoted on IGA.com, on our shopper-facing social media, and through the National Digital Ad. You can promote using the below assets on social media, email, and on your website, and by posting the shelf tags in store.

Resources include:

• Aisle blade with QR code for entry (included in the Q3 Quarterly Marketing Kit)
• Shopper blog with helpful back to school tips from our sponsors as well as access to entry
• Social media assets, including a Facebook graphic and reel, to spread the word and grow your online following
• National digital ad offers from our sponsors:
  • July 16-29:
    • Ziploc | $2.00 Off (2) Ziploc Brand Bags Includes Snack, Pint, Sandwich, Quart, Gallon, Freezer, Storage, EZZipper, Slider (10 - 280 ct.) Limit 1 offer per transaction
  • July 30-August 12:
    • Ziploc | $2.00 Off (2) Ziploc Brand Bags Includes Snack, Pint, Sandwich, Quart, Gallon, Freezer, Storage, EZZipper, Slider (10 - 280 ct.) Limit 1 offer per transaction
    • Buddig | $1.00 Off any five (5) Buddig Assorted Deli Meats 2 oz.