Shopper Event: Slam Dunk Snacking 2026

Tap into tournament season with a high-energy campaign that keeps shoppers engaged throughout March Madness.

IGA's Slam Dunk Snacking shopper event offers fan-friendly recipes, entertaining tips, and exclusive digital offers that drive traffic and bigger baskets.

Position your store as the headquarters for watch-party essentials and boost snack and beverage sales during one of the year’s most excitement-driven retail windows. Inspire shoppers to create a game-winning snack spread with recipes from Coca-Cola, Wonderful Pistachios, Wonderful Halos, and Impossible, plus drinks from La Columbe and BODYARMOR. 

Use the above social media graphic to promote your store the place to grab snacks for March watch parties.

How to Participate

1. Download and share social media graphics on your store page(s).
2. Share the shopper solutions blog with your shoppers: Snacking Madness: How to Build the Ultimate March Basketball Spread.
3. Point shoppers to the National Digital Ad (catch a preview here) for money-saving offers and ads from our sponsors.
4. Highlight these brands in store with Slam Dunk Snacking-themed displays to drive incremental sales volume.

An ad from the Slam Dunk Snacking digital ad.