Technology & Transparency in Animal Protein

Merck Animal Health, an IGA Red Oval Partner, is committed to advancing animal health for a safe and sustainable food supply though pioneering science, technology, and insights-driven solutions.

Throughout April's Earth Month, IGA is sharing resources from Merck Animal Health to help inform retailers, wholesalers, and store teams on the role of livestock health management and how traceability is creating a more responsible, transparent, and sustainable food system for the future.

Listen to the podcast here and/or read the highlights below.

Today’s consumers are focused on where their food comes from and how it was made. They are concerned about health and food safety of the food products they buy – and they want to know more about the farm their animal protein comes from along with the environmental impact and how animals are raised. Technology can help provide transparency in the supply chain that delivers upon consumer expectations.

“I think that we're always open to finding ways to take the data and the DNA trace back and finding a way to make it mean more to people. You're right, we have it now for validation and sustainability, but what other things can we pull out of that? What other valuable, tangible things can we pull out of that, that a customer would see value in and be willing to pay for?” - Glenn Strickholm

Listen to:

• Meet Glenn Strickholm, president of protein brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.
• Understand consumers' needs for transparency
• Explore the importance of animal welfare to producers and consumers
• Consider the future of technology and transparency in the animal protein value chain