Ziploc Launches Eco-Friendly Endurables Durable Bag Line

Just before April's Earth Month come new reusable silicone bags that can go from freezer to oven to table to dishwasher from the trusted Ziploc brand. With 36% of consumers eating more leftovers and 42% cooking at home more, according to SC Johnson research, the timing couldn't be better to launch this cooking and food storage solution that also provides a sustainable alternative for shoppers.

These trends demonstrate why the durable bags segment is the fastest growing segment in home storage. Additionally, Ziploc Endurables will drive incremental growth to the category as an ‘and’ purchase for most consumers, as 88% of households that buy durable bags also buy other food storage solutions.

To help independent retailers succeed with the launch of this in-demand sustainable innovation, Ziploc's parent company SC Johnson is offering the following merchandising tips:

1. Place base goods on shelf with current food storage sets

91% of shoppers expect to find durable bags in the food storage set. To ensure they are located where shoppers are looking for them, position Ziploc Endurables adjacent to plastic bags and short life containers. If plastic bags and short life containers are not currently adjacent to each other, position the Endurables with short life containers.

2. Merchandise displays in high foot traffic areas

57% of shoppers learn about durable bags while they are in the store, so it's important to merchandise these new products in busy areas. The Ziploc Endurables shipper, seen below, makes it easy to place these products in high foot traffic areas, and is available through most wholesalers.

The Ziploc Endurables shipper makes for easy in-aisle display.

3. Offer a range of sizes

Ziploc Endurables is launching with five different SKUs, however the priority items for the food class of trade are the Large Pouch (half gallon) and Medium Container (4 cups). UPCs are listed below, and you can order directly through your licensed distribution center (LDC).