happy-heathly-pet

Everything you need to become THE local destination for all things pet

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    Pet owners love their pets, and retailers should, too.

    With pet shoppers spending 27% more than non-pet shoppers, the pet category is the #2 shopping trip driver nationally behind pharmacy, according to Nestlé Purina PetCare insights.

    Download the Pet Playbook!

    Ready to attract pet shoppers?

    Revamp your pet aisle with IGA's Happy & Healthy Pets Sign Kit, featuring hanging overhead signs, end cap headers, aisle blades, shelf strips, and mini blades.

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    Lead the pack in 3 steps

    Pets Sign Kit
    1

    Sign Kit

    The new pet aisle signage was designed to attract and educate shoppers on making the best choices for their pets.

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    Pet Products
    2

    Products

    A wide assortment of products is essential to keep customers from looking elsewhere for their pet supplies.

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    Marketing Online Content
    3

    Marketing

    Communicate and share insights that demonstrate your store is invested in helping pet owners make the very best decisions.

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    Get Started

    Work with the Nestlé Purina PetCare team and your wholesaler to revamp your pet aisle by reviewing:

    • Community demographics
    • Existing pet category sales
    • Nearby pet competition
    • Current pet aisle square footage

    Get Started!

    pet aisle 2

    Why Pet?

    4x Performance Boost

    Stores with an average or better pet performance have seen their total store performance 4x higher than retailers with a below-average pet performance

    Retain Customers

    Stores that lose a pet owner who shops in the category also loses 6 trips per pet shopper

    This $47 billion category is growing rapidly—up 44% in the last year—and shows no signs of slowing down.

    NielsenIQ

    A Glimpse at the Happy & Healthy Pets Sign Kit

    Pet aisle blades for dogs and cats

    Order Your Pet Kit