Help Isom IGA recover from devasting floods
Pet owners love their pets, and retailers should, too. With pet shoppers spending 27% more than non-pet shoppers, the pet category is the #2 shopping trip driver nationally behind pharmacy, according to Nestlé Purina insights.
Revamp your pet aisle with IGA's Happy & Healthy Pets Sign Kit, featuring hanging overhead signs, end cap headers, aisle blades, shelf strips, and mini blades.
Lead the pack in 3 steps
The new pet aisle signage was designed to attract and educate shoppers on making the best choices for their pets.
A wide assortment of products is essential to keep customers from looking elsewhere for their pet supplies.
Communicate and share insights that demonstrate your store is invested in helping pet owners make the very best decisions.
Work with the Nestlé Purina team and your wholesaler to revamp your pet aisle by reviewing:
Stores with an average or better pet performance have seen their total store performance 4x higher than retailers with a below-average pet performance
Stores that lose a pet owner who shops in the category also loses 6 trips per pet shopper
– American Pet Product Association
How exactly does a pet aisle redesign work, and how can it boost sales?
Watch IGA CEO John Ross and Nestlé Purina's Team Leader, Category Pat Patterson discuss in this interview.
8745 West Higgins Road
Ste: 350
Chicago, IL 60631
Phone: (773) 693-4520
Fax: (773) 693-4533