As the weather warms up, shoppers are looking to refresh their routines and fire up the grill without overspending. The Spring-to-Summer Value Guide is designed to help your store capture the seasonal shift from vibrant spring produce and Mother’s Day brunches to budget-friendly backyard BBQs.

This quarter, we are positioning your store as the ultimate destination for seasonal freshness and inflation-busting value. By highlighting “Make it Better for Less” meal solutions and high-quality staples, we’ll show customers they can enjoy premium spring flavors and summer celebrations while keeping their budgets on track.

THE OBJECTIVE

The Q2 kit focuses on driving engagement through seasonal milestones and “grab-and-go” convenience. From Celebrate Summer patriotic themes to Purina Pet Month, our signage and promotions highlight the best of the season: fresh berries, grill-ready meats, and party-ready favorites for graduates and moms.

By showcasing practical ways to save, like comparing the cost of a $7.00 home-cooked Shrimp Scampi to a $19.00 restaurant meal, you provide the transparency and value today’s shoppers need. The result is a store that feels fresh, relevant, and deeply connected to the community’s seasonal celebrations

Activation Dates for the Calendar

• Purina Pet Photo Contest: May 1 - 31, 2026
• Celebrate Summer Grill Giveaway: May 22 - September 8, 2026

How it works:

The IGA Quarterly Marketing Kit is billed and delivered to your door at the start of each quarter. Subscribe today!

Download the Q1 Playbook

Click here or the above image to download the Q2 2026 playbook

Thanks to our valued QMK subscribers!

• Stuqpak Market, Anchorage, AK
• Independent Markets, Anchorage, AK
• Alaska Ship Supply, Dutch Harbon, AK
• Foodland IGA, Juneau, AK
• Super Bear IGA, Juneau, AK
• Hammer & Wikan, Petersburg, AK
• Market Center, Sitka, AK
• Wright’s Market, Opelika, AL
• Heber IGA, Heber, AZ
• Del Sol Market, San Luiz, AZ
• Foods Etc., Clearlake, CA
• Young’s Payless, Copperopolis, CA
• Harvest Market, Fort Bragg, CA
• Hollister Supermarket, Hollister, CA
• Hollister Supermarket, Hollister, CA
• Young’s Payless, Lockeford, CA
• Young’s Payless, Pioneer, CA
• Windmill Market, San Juan Bautista, CA
• Valley Fresh Markets, Solvang, CA
• Susanville Supermarket, Susanville, CA
• Geissler’s - Bloomfield, Bloomfield, CT
• Adams Hometown Market, Canterbury, CT
• Adams Hometown Market, Deep River, CT
• Adams Hometown Market, East Lyme, CT
• Geissler’s - East Windsor, East Windsor, CT
• Geissler’s - Grandby, Granby, CT
• Adams Hometown Market, Lisbon, CT
• Adams Hometown Market, Milford, CT
• Adams Hometown Market, Portland, CT
• Adams Hometown Market, Shelton, CT
• Geissler’s - Somers, Somers, CT
• Geissler’s - South Windsor, South Windsor, CT
• Adams Hometown Market, Terryville, CT
• Adams Hometown Market, Thomaston, CT
• Adams Hometown Market, Watertown, CT
• Geissler’s - Windsor, Windsor, CT
• Universal Supermarket, Bonita Springs, FL
• CW Market, Hollywood, FL
• Mt. Plymouth IGA, Sorrento, FL
• Calhoun IGA, Calhoun, GA
• Kingsland IGA, Kingsland, GA
• Foothills IGA, Marble Hill, GA
• Archie’s IGA, St. Maries, ID
• Carlyle IGA, Carlyle, IL
• Capri IGA, Greenville, IL
• Capri IGA, Hillsboro, IL
• Huntingburg IGA, Huntingburg, IN
• Jasper IGA, Jasper, IN
• Lebanon IGA, Lebanon, IN
• McKim’s IGA, Mt. Vernon, IN
• Bridgeport IGA, Bowling Green, KY
• Huntsville IGA, Bowling Green, KY
• Adams Hometown Market, Adams, MA
• Geissler’s - Agawam, Agawam, MA
• Adams Hometown Market, Monson, MA
• Everyday IGA North, Great Falls, MT
• Gary & Leo’s, Conrad, MT
• Gary & Leo’s, Havre, MT
• Van’s Thriftway, Helena, MT
• Fresh Foods, Lumberton, NC
• Quality Foods IGA, Wayne, NE
• LaPerle IGA, Colebrook, NH
• Lavigne’s IGA, Chateaugay, NY
• Adams Hometown Market, East Hampton, NY
• Adams Hometown Market, Montauk, NY
• Lavigne’s IGA, Potsdam, NY
• McMaken’s IGA, Brookville, OH
• Rodhe’s IGA, Millersburg, OH
• Kishman’s IGA, Minerva, OH
• Todd's IGA Express, Trenton, OH
• Thoman’s Market IGA, West Liberty, OH
• North Albany IGA, Albany, OR
• Chester’s Markets, Depoe Bay, OR
• Chester’s Markets, John Day, OR
• Chester’s Markets, Pacific City, OR
• JC Thriftway, Toledo, OR
• The Country Fresh Market, Benton, PA
• Crop’s Fresh Marketplace, Downingtown, PA
• Riccardo’s Market, Dunmore, PA
• Yoder’s Country Market, New Holland, PA
• Adams Hometown Market, West Warwick, RI
• Griffin’s IGA, Longs, SC
• Shumpert’s IGA, Pelion, SC
• Jerry’s IGA, Livingston, TN
• Family Center IGA, Port Aransas, TX
• Martin’s Market, Cashmere, WA
• Grandview Market, Grandview, WA
• Granite Falls IGA, Granite Falls, WA
• Okonogan Market, Okonogan, WA
• PickRite Thriftway, Montesano, WA
• Wrays Foods, Selah, WA
• Wrays Foods, Chalet, WA
• Wrays Foods, Meadowbrook, WA
• Quincy Market, Quincy, WA
• Wrays Foods, Southgate, WA
• Hansens IGA, Bangor, WI
• Stodola IGA, Luxemburg, WI
• Maurer’s Market, Wisconsin Dells, WI
• Add yourself to this list by subscribing today!

The Strategy

Want to learn more about how the Quarterly Marketing Kits drive store sales? Watch IGA CEO John Ross and the IGA team discuss the strategy in this webinar. 

Looking for Value Signage?

The inflation sign kit was designed to maintain shopper loyalty by helping shoppers stretch their food dollar. A historic period of inflation has pushed grocery prices ever higher as the nation continues to grapple with the coronavirus pandemic. A labor shortage, supply chain issues and other factors are driving up costs, but many consumers just see high food prices amid record profits in the grocery sector. This kit will assure your shoppers that you are their trusted partner who is on their side.