Country Crock® Plant Butter Debuts Unsalted Sticks For Simple Swaps in Recipes

With more shoppers looking to swap animal products for plant-based when possible, the plant-based category is rapidly growing. In the last six years, the U.S. plant-based food market has more than doubled and is now valued at $8.1 billion.

What's an easy plant-based swap? Butter. 62% of consumers prefer to use unsalted butter for cooking, baking, or both but less than 1% of the options in the unsalted category are dairy free.*

Longtime shopper favorite brand Country Crock®, which is leading the plant butter category in household penetration, with 50% faster turns than the next leading plant butter brand, according to NielsenIQ data.** Country Crock® Plant Butter recently launched a new Unsalted stick to make it even easier for bakers and cooks to swap their dairy butter one-for-one with plant-based butter in recipes.

Country Crock® Plant Butter Sticks – Unsalted are dairy free unsalted sticks great for all-purpose cooking, baking, and browning. Stores can order 12-count case packs directly through their licensed distribution centers.

Once you have Country Crock® Plant Butter Sticks – Unsalted in stock, Country Crock® recommends merchandising the product according to the following planograms (depending on your store and case sizes).