Dippin' Dots Drive Impulse Purchases For Independent Grocers

As the original beaded ice cream, Dippin' Dots has been a fan favorite for 35 years. In fact, they have the highest brand loyalty* and their social media is 7,000% stronger verses the competition**.

Now, Dippin' Dots has partnered with the Independent Grocers Alliance to offer members a unique opportunity to drive impulse purchases at check-out for $0 equipment and labor cost, acting as the perfect summer addition to drive foot traffic to your store. Watch the video to learn more.

How the Program Works

Dippin' Dots provides the -40°F impulse freezer to use free of charge, as Dippin' Dots ice cream cannot go in existing freezer sets or standard freezers. They also provide the set up and installation, retaining ownership and maintaining all freezers used in retail.

The ice cream is delivered via DSD through an authorized Dippin' Dots franchisee network, with DSD handling all orders and deliveries.

Small Footprint, Big Awareness

The Dippin' Dots freezer

The -40°F freezer is Dippin' Dots branded, delivering high impact in-store visuals. It holds eight flavors, with a 240 unit capacity in the baskets and 150 unit capacity for overstock, for 390 total unit capacity.

Freezer specs are:

Depth 26"
Height 36.375"
Length 28.75"
120 Volts, 3.36 Amps

Suggested Pricing

The ice cream offers a high margin dollar per unit profit for grocers, with the average suggested retail price (SRP) between $3.69 and $3.99. Dippin' Dots says a common multi-unit offering is two packages for $7.00.

With no equipment costs and opportunity for sales growth, especially in summer, the Dippin' Dots program is an excellent option for independent grocers looking to offer a fun, delicious, and top brand novelty at check-out.

Questions? See the sell sheet here, attend our webinar on the Dippin' Dots program on June 5, 2024 at 1:00 p.m. Eastern, or contact Matthew Stark at matsta@dippindots.com.