Celebrate Togetherness With Coca-Cola Shopper Sweepstakes & Retailer Display Contests

The Olympic Games Paris 2024 are sure to bring lots of viewers to television and digital platforms. After all, the Tokyo 2020 games saw 3.05 billion unique viewers, with TV viewership up 33% and digital platform viewership up 34% from Rio 2016.

As American audiences gear up for the summer games, the Independent Grocers Alliance (IGA) and Coca-Cola are bringing two opportunities to win to IGA members: one shopper sweepstakes and one store display contest.

"We have two great, global brands partnering for a first-ever event just for the Independent Grocers Alliance and its members," Coca-Cola Senior Director of Global Accounts Brad Morris said. "We can't wait to celebrate the Olympic Games and spirit through these events." 

Keep reading for details, prizing, and materials.

Celebrate Togetherness with Coca-Cola — Shopper Sweepstakes

Get customers ready to watch the 2024 Summer Olympics with IGA's exclusive Celebrate Togetherness with Coca-Cola Sweepstakes!

From Wednesday, July 17 to August 11, 2024, shoppers roaming the aisles can discover signage with a QR code, giving them access to enter the Celebrate Togetherness with Coca-Cola Sweepstakes.

The grand prize? A $5,000 travel voucher ready to whisk the lucky shopper away on their dream getaway. Additional winners will snag exclusive Olympic swag, including volleyballs and basketballs signed by the stellar athletes of the 2024 USA Olympic team.

Ready to help your shoppers win? To kick off the excitement, we're offering 700 no-cost sign kits to the first eager participants who raise their hands. To reserve your kit by Friday, June 28th — fill out the form here. The kit will come with all the needed signage to let your shoppers enter for a chance to win.

Sign kit includes:

• 2 stanchion signs
• 2 aisle blades
• Guidance for placement in your store

This contest is open to both branded and unbranded members of The Independent Grocers Alliance.

The above sample stanchion sign features Olympian Alex Morgan.

Coca-Cola Display Contest – Retailer Contest

Ready to showcase your creativity and captivate shoppers with a display contest? From July 17 to August 11, 2024, turn your store into a showcase featuring top brands like Minute Maid, Core Power, Smart Water, Coca-Cola, and Powerade.

Here's the challenge: craft captivating displays that incorporate as many of these designated brands as possible. The more brands you feature, the more points you'll earn! Multiple displays are encouraged, so let your imagination run wild!

Take it to the next level by tying your displays into meal themes, creating an immersive shopping experience for your customers. In the spirit of teamwork, engage with your Coca-Cola bottlers to infuse an Olympic theme into your displays.

IGA CEO John Ross and Coca-Cola Senior Director of Global Accounts Brad Morris will present the coveted gold and silver prizes to the stores with the most dazzling displays out there.

🥇 Gold: Surprise Olympic memorabilia, accompanied by a $5,000 donation to a community sports-related organization. It's not just a win for your store — it's a win for your community!

🥈 Silver: A basketball and volleyball signed by the winning teams, along with a $2,500 donation to a community sports-related organization.

🥉 Bronze: A basketball and volleyball signed by the winning teams.

When you're ready to enter, fill out the form below by August 11, 2024.

Between these two contests, your store can become THE summer game watching destination for shoppers!