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July is National Blueberry Month! The U.S. Highbush Blueberry Council (USHBC) has prepared ample marketing materials to help independent retailers capitalize on this month-long celebration to drive consumer interest and increase sales for blueberries across the board.
Handout
This 10 tips for fresh and frozen blueberries handout is a print-ready resource suitable for sharing in stores, as online content, or as messaging inspiration. It gives shoppers information on how and where to use blueberries and even includes recipes.
Recipes
Recipes are a critical marketing tool for inspiring sales. Click here to access seasonal recipes to grab attention and encourage blueberry purchases. Download the recipe images and 5”x7” cards that correspond to the featured recipes.
Social Media Content
Amplify your impact during National Blueberry Month with these plug-and-play social posts. Download the zip folder containing all image files (formatted as 1:1 squares perfect for Instagram and more), as well as suggested post captions you can use as is or modify to fit your own online voice.
Want to leverage USHBC’s post activity? Find @blueberries on Facebook, Instagram, and Pinterest, and @blueberrycouncil on TikTok, and feel free to share their posts with your shoppers!
Sample social media image.
Digital Ads
Kicking things up a notch? Boost your existing efforts with accompanying online ads. USHBC has created multiple versions for you to choose from – or to swap in and out throughout July. Find all the standard sizes for digital ads – 160×600, 300×50, 300×250, 300×600 and 728×90 – even suiting newsletter templates and more, all available for download.
Sample newsletter ad.
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