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Did you know chewy and gummy candy are helping the fruity category out-pace confectionary growth by nearly 4%*? In fact, the gummy subcategory has the highest margins in the overall confectionary category.**
Within the gummy subcategory, Red Oval Partner Mars Wrigley's "Great 8" group of brands — Lifesavers Gummies, Skittles Gummies, and Starburst Gummies — sell two times faster than others in the category.
To help independent grocers optimize their candy merchandising and drive more sales, Mars Wrigley recommends creating brand blocks within the fruity section, as illustrated in the below planogram.
- Vertical for big brands (Skittles)
- Horizontal for smaller brands (LifeSavers)
Planogram courtesy of Mars Wrigley.
As you restock your candy displays both in the candy aisle and at the register for the summer, be sure to include these Mars Wrigley Great 8 brands and UPCs in your orders. Contact your licensed distribution center to order.
*Nielsen Discover, Total xAOC+C Non-seasonal Fruity Category, $ 2023 Calendar Year
**Inmar 2020 SuperStudy. Future Consumption gross margins within Chocolate Non-premium (26%), Fruity (34%), and G&M (32%)
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