Fresh Starts, Smart Savings

A new year brings new goals—and for today’s grocery shoppers, finding value matters more than ever. The “Fresh Starts, Smart Savings” campaign is designed to help your store support shoppers as they reset after the holidays, manage tighter budgets, and make confident choices that stretch every dollar.

From affordable meal ideas and smarter snacking to game-day favorites that don’t break the bank, this kit gives you the tools to position your store as a trusted partner in value. Together, we’ll remind shoppers that smart savings, quality products, and community care all start at their neighborhood IGA.

The Objective

The Q1 kit is designed to help shoppers navigate an inflationary environment by making the most of their grocery dollars. Signage and promotions will highlight key moments like the Big Game Giveaway and Slam Dunk Snacking, while showcasing practical ways shoppers can find value—through smarter meal planning, versatile ingredients, and budget-conscious entertaining ideas.

By focusing on everyday solutions that help stretch meals further, reduce waste, and simplify shopping decisions, this kit positions your store as a trusted resource during a challenging economic period. The result is stronger shopper confidence, increased engagement, and continued loyalty as customers rely on their neighborhood IGA to help them shop smarter throughout the quarter.

Activation Dates for the Calendar

• Big Game Giveaway: January 28 – February 10, 2026
• Slam Dunk Snacking: March 11 – April 14, 2026

How it works:

The IGA Quarterly Marketing Kit is billed and delivered to your door at the start of each quarter. Subscribe today!

Download the Q1 Playbook

Click here or the above image to download the Q12026 playbook

Thanks to our valued QMK subscribers!

• Stuqpak Market, Anchorage, AK
• Independent Markets, Anchorage, AK
• Alaska Ship Supply, Dutch Harbon, AK
• Foodland IGA, Juneau, AK
• Super Bear IGA, Juneau, AK
• Hammer & Wikan, Petersburg, AK
• Market Center, Sitka, AK
• Wright’s Market, Opelika, AL
• Heber IGA, Heber, AZ
• Del Sol Market, San Luiz, AZ
• Foods Etc., Clearlake, CA
• Young’s Payless, Copperopolis, CA
• Harvest Market, Fort Bragg, CA
• Hollister Supermarket, Hollister, CA
• Hollister Supermarket, Hollister, CA
• Young’s Payless, Lockeford, CA
• Young’s Payless, Pioneer, CA
• Windmill Market, San Juan Bautista, CA
• Valley Fresh Markets, Solvang, CA
• Susanville Supermarket, Susanville, CA
• Geissler’s - Bloomfield, Bloomfield, CT
• Adams Hometown Market, Canterbury, CT
• Adams Hometown Market, Deep River, CT
• Adams Hometown Market, East Lyme, CT
• Geissler’s - East Windsor, East Windsor, CT
• Geissler’s - Grandby, Granby, CT
• Adams Hometown Market, Lisbon, CT
• Adams Hometown Market, Milford, CT
• Adams Hometown Market, Portland, CT
• Adams Hometown Market, Shelton, CT
• Geissler’s - Somers, Somers, CT
• Geissler’s - South Windsor, South Windsor, CT
• Adams Hometown Market, Terryville, CT
• Adams Hometown Market, Thomaston, CT
• Adams Hometown Market, Watertown, CT
• Geissler’s - Windsor, Windsor, CT
• Universal Supermarket, Bonita Springs, FL
• CW Market, Hollywood, FL
• Mt. Plymouth IGA, Sorrento, FL
• Calhoun IGA, Calhoun, GA
• Kingsland IGA, Kingsland, GA
• Foothills IGA, Marble Hill, GA
• Archie’s IGA, St. Maries, ID
• Carlyle IGA, Carlyle, IL
• Capri IGA, Greenville, IL
• Capri IGA, Hillsboro, IL
• Huntingburg IGA, Huntingburg, IN
• Jasper IGA, Jasper, IN
• Lebanon IGA, Lebanon, IN
• McKim’s IGA, Mt. Vernon, IN
• Bridgeport IGA, Bowling Green, KY
• Huntsville IGA, Bowling Green, KY
• Adams Hometown Market, Adams, MA
• Geissler’s - Agawam, Agawam, MA
• Adams Hometown Market, Monson, MA
• Everyday IGA North, Great Falls, MT
• Gary & Leo’s, Conrad, MT
• Gary & Leo’s, Havre, MT
• Van’s Thriftway, Helena, MT
• Fresh Foods, Lumberton, NC
• Quality Foods IGA, Wayne, NE
• LaPerle IGA, Colebrook, NH
• Lavigne’s IGA, Chateaugay, NY
• Adams Hometown Market, East Hampton, NY
• Adams Hometown Market, Montauk, NY
• Lavigne’s IGA, Potsdam, NY
• McMaken’s IGA, Brookville, OH
• Rodhe’s IGA, Millersburg, OH
• Kishman’s IGA, Minerva, OH
• Todd's IGA Express, Trenton, OH
• Thoman’s Market IGA, West Liberty, OH
• North Albany IGA, Albany, OR
• Chester’s Markets, Depoe Bay, OR
• Chester’s Markets, John Day, OR
• Chester’s Markets, Pacific City, OR
• JC Thriftway, Toledo, OR
• The Country Fresh Market, Benton, PA
• Crop’s Fresh Marketplace, Downingtown, PA
• Riccardo’s Market, Dunmore, PA
• Yoder’s Country Market, New Holland, PA
• Adams Hometown Market, West Warwick, RI
• Griffin’s IGA, Longs, SC
• Shumpert’s IGA, Pelion, SC
• Jerry’s IGA, Livingston, TN
• Family Center IGA, Port Aransas, TX
• Martin’s Market, Cashmere, WA
• Grandview Market, Grandview, WA
• Granite Falls IGA, Granite Falls, WA
• Okonogan Market, Okonogan, WA
• PickRite Thriftway, Montesano, WA
• Wrays Foods, Selah, WA
• Wrays Foods, Chalet, WA
• Wrays Foods, Meadowbrook, WA
• Quincy Market, Quincy, WA
• Wrays Foods, Southgate, WA
• Hansens IGA, Bangor, WI
• Stodola IGA, Luxemburg, WI
• Maurer’s Market, Wisconsin Dells, WI
• Add yourself to this list by subscribing today!

The Strategy

Want to learn more about how the Quarterly Marketing Kits drive store sales? Watch IGA CEO John Ross and the IGA team discuss the strategy in this webinar. 

Looking for Value Signage?

The inflation sign kit was designed to maintain shopper loyalty by helping shoppers stretch their food dollar. A historic period of inflation has pushed grocery prices ever higher as the nation continues to grapple with the coronavirus pandemic. A labor shortage, supply chain issues and other factors are driving up costs, but many consumers just see high food prices amid record profits in the grocery sector. This kit will assure your shoppers that you are their trusted partner who is on their side.