BodyArmor Launches Zero Sugar Sports Drink

Jan 30, 2024

The fast-growing no-sugar category in sports drinks is valued at $2 billion, according to NielsenIQ data provided by BodyArmor. Independent grocers can boost their no-sugar sports drink offerings with BodyArmor's new line, BodyArmor Zero Sugar. 

Order ahead of the summer national digital ad offers and get the details on the new line below.

2024 National Digital Ad Offers

  • July 10: BodyArmor 6pk, Save $2 on 2
  • September 4: BodyArmor 8pk, Save $2 on 2

Product Details

BodyArmor Zero Sugar is a premium sports drink with zero sugar and zero grams of carbohydrates – and no artificial sweeteners, flavors, or dyes.

Highlights include:

  • Zero Sugar
  • 0g of Carbs
  • No Artificial Sweeteners or Flavors
  • No Colors from Artificial Sources
  • Potassium-Packed Electrolytes
  • Vitamins B & C

Designed to deliver the latest in active hydration and functionality for consumers, BodyArmor Zero Sugar offers potassium-packed electrolytes, antioxidants, and B & C vitamins needed to refuel, replenish, and recover – with the promise of zero grams of sugar or carbs.

Packaging for BodyArmor Zero Sugar features vibrant flavor colors and highlights key functional benefits to create an eye-catching lineup at retail.

BodyArmor Zero Sugar will be featured in a dedicated marketing campaign, a variety of social media extensions, engaging out-of-home media, retail activations, and sampling events in local markets across the U.S. throughout 2024.

Flavors and pack sizes:

  • FRUIT PUNCH (28oz, 20oz 6-PACK, 16 oz.)
  • LEMON LIME (28oz, 20oz 6-pack, 16 oz.)
  • ORANGE (28oz, 20oz 6-pack, 16 oz.)
  • CHERRY LIME (16 oz.)

To order, please contact your bottler.

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